Get All Access for $5/mo

At Wal-Mart, Cyber Monday Now Starts on Sunday The world's largest retailer has decided to launch 2,000 online-only specials at 8 p.m. ET on Sunday.

By Reuters

This story originally appeared on Reuters

Wal-Mart Stores Inc has decided that Cyber Monday, the biggest online shopping day of the year, should not start on a Monday anymore.

The world's largest retailer by revenue will, for the first time this year, launch all its Cyber Monday deals on the Sunday after Thanksgiving rather than the early hours of Monday morning as in previous years.

Cyber Monday's origins trace back more than a decade when people started using the high-speed Internet access at their workplaces to purchase things they saw but did not buy during trips to the shopping mall over the weekend after U.S. Thanksgiving, which falls on the fourth Thursday in November.

Now, with Internet access readily available, the logic of limiting the event to a weekday no longer holds, said Fernando Madeira, chief executive of Walmart.com.

"The customers have changed but Cyber Monday hasn't changed with them," Madeira told Reuters. "Now everyone has Internet."

Wal-Mart had a handful of 'teaser' deals on Sunday last year but this is the first time it will offer all of its Cyber Monday promotions the day before. It will launch 2,000 online-only specials at 8 p.m. Eastern U.S. time on Sunday, Nov. 29 (0100 GMT on Monday, Nov. 30), up from 500 such deals last year.

The move shows how retailers are looking to stretch what were once single-day shopping events in a bid to capture demand. A number of retailers are promoting deals for 'Black Friday' - the day after Thanksgiving and traditionally one of the busiest shopping days - weeks in advance.

The early Cyber Monday start also comes as retailers wage a bruising battle for online demand with Amazon.com Inc (AMZN.O), which is several times larger than Wal-Mart in e-commerce sales and is growing at a faster rate.

Industry-wide Cyber Monday sales in the U.S. will likely reach $3 billion for the first time in 2015, up 12 percent from last year, according to projections by Adobe. While Cyber Monday is expected to remain the biggest single day in terms of online revenue, Black Friday is expected to close the gap, with sales expected to rise 15 percent to $2.7 billion, Adobe said.

(Reporting by Nathan Layne; Editing by Bill Rigby)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Why Does Taylor Swift Keep Stopping Her Shows Mid-Song? It's Actually a Great Lesson in Leadership.

Taylor Swift has paused nearly half of her shows while on the European leg of her Eras tour, and the reason is something leaders can learn from.

Franchise

Fully Promoted Franchises are the Worlds Largest Providers of Promotional Products!

Fully Promoted is a multi-faceted franchise opportunity, giving owners the chance to offer offer a complete marketing solution using a combination of branded apparel and promotional products to businesses, schools, and other organizations in their communities.

Business News

How to Start Your Dream Business This Weekend, According to a Tech CEO Worth $36 Million

He started his now 14-year-old company in one weekend for $60 — it made $300,000 the first year, and $3 million the second.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Side Hustle

This Mom Started a Side Hustle on Facebook — Now It Averages $14,000 a Month and She Can 'Work From a Resort in the Maldives'

Heather Freeman was searching for a way to make some extra cash — and her cousin gave her a great idea.