Believe It Seth
Godin twists strange tales into thoughtful advice.
Seth Godin, author of seven business bestsellers, offers 184 brief and sometimes bizarre outtakes from a decade of writing, speaking and blogging on business in Small Is the New Big (Portfolio, $25.95). The riffs represent Godin's iconoclastic and offbeat approach to marketing, management, entrepreneurship and other topics. In the title riff, for example, he discusses the advantages of starting small, keeping costs low, trying different things and being innovative.
The bottom line is often a question, not an answer. When someone says his rabid blogging suggests egomania, Godin says, "That's not a negative social trait; if you don't respect your opinions, who will?" When he does offer answers, they sometimes come across as half-baked, like the time he lauds a salesperson for taking a tack that causes her to be thrown out of a sales presentation. Godin may leave you with more questions than answers, but he never fails to be entertaining and thought-provoking.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
When Her Parents' Restaurant Burned Down, This First-Generation Founder's Hot Sauce Brand Rose From the Ashes to Take on Corporate Giants
-
Not Hitting Your Goals? Here's How to Know If You Should Change Tactics or Strategy.
-
You Can Generate Your Own Viral LinkedIn Post With This Hilarious Tool
-
This Couple Lost Everything When the Housing Market Crashed. But Manifesting 'Magic' Helped Them Launch a Metaphysical Brand With 10 Stores.
-
The Best Software Solutions and Tech Providers in the Franchising Industry
-
This 18-Year-Old Student Wanted a Better Way to Keep Track of His School Work. So He Built an App — and a Business.
