How Does Your Garden Grow? Cultivate new business by tending to your customers.
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In the South, the month of May means serious gardening. SergioZyman, former Coca-Cola chief marketing officer and co-author ofRenovate Before You Innovate, believescompanies must cultivate better relationships and renovate theroles they play in their customers' growth. In gardening terms:Grow your customer's business, and your own garden willgrow.
To help your customers grow, become a catalyzing agent. Shareleads, forge profitable partnerships among them, and activelydemonstrate concern for their interests. Here are three tips foraspiring customer-horticulturists:
1. Read Selling Is Dead, a manifesto forreinventing sales by Marc Miller and Jason Sinkovitz, set to bepublished this month. Growth-motivated companies must change toremain competitive.
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