How Does Your Garden Grow?

Cultivate new business by tending to your customers.

By Kirsten Osolind • May 1, 2005

Opinions expressed by Entrepreneur contributors are their own.

In the South, the month of May means serious gardening. SergioZyman, former Coca-Cola chief marketing officer and co-author ofRenovate Before You Innovate, believescompanies must cultivate better relationships and renovate theroles they play in their customers' growth. In gardening terms:Grow your customer's business, and your own garden willgrow.

To help your customers grow, become a catalyzing agent. Shareleads, forge profitable partnerships among them, and activelydemonstrate concern for their interests. Here are three tips foraspiring customer-horticulturists:

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