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How Does Your Garden Grow?

Cultivate new business by tending to your customers.

By Kirsten Osolind

Opinions expressed by Entrepreneur contributors are their own.

In the South, the month of May means serious gardening. SergioZyman, former Coca-Cola chief marketing officer and co-author ofRenovate Before You Innovate, believescompanies must cultivate better relationships and renovate theroles they play in their customers' growth. In gardening terms:Grow your customer's business, and your own garden willgrow.

To help your customers grow, become a catalyzing agent. Shareleads, forge profitable partnerships among them, and activelydemonstrate concern for their interests. Here are three tips foraspiring customer-horticulturists:

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