Get All Access for $5/mo

Cincinnati Zoo Quits Twitter Over Harambe Memes The @cincinnatizoo account is no longer active, but the zoo's Facebook and Instagram accounts are still live.

By Don Reisinger

This story originally appeared on PCMag

Shutterstock

The Cincinnati Zoo has had enough of social media.

As The Guardian reports, the zoo quit Twitter over viral jokes about Harambe, a gorilla who the zoo was forced to shoot to save a 3-year-old boy who fell into Harambe's enclosure. While the initial reaction to Harambe's shooting online was sadness, the gorilla quickly turned into a meme, which irked zoo officials like director Thane Maynard.

"We are not amused by the memes, petitions, and signs about Harambe," Maynard told the AP. Constant mentions of Harambe "makes moving forward more difficult for us."

The @cincinnatizoo account is no longer active, but the zoo's Facebook, Instagram, YouTube, Google+ and Pinterest accounts are still live.

Some argue that users are simply making light of a difficult situation, but others say the focus is solely on making fun of an animal who was killed. As The Guardian highlights, the zoo's Twitter account was often inundated with Harambe-related mentions on all posts. Seems like that account might have benefited from Twitter's "quality filter."

The Cincinnati Zoo did not immediately respond to a request for comment.

Don Reisinger

Contributing Writer

Don Reisinger has been a contributing writer for Fortune since 2015.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

Living

Taylor Swift Has a Lucky Number. And She's Not the Only High Performer Who Leans Into Superstitions to Boost Confidence.

Even megastars like Swift need a little extra something to get them in the right mindset when it is game time.

Marketing

SEO Trends You Need to Be Aware of Right Now, According to a Seasoned Pro

Navigate the future of search engine optimization to elevate your online presence and drive meaningful engagement.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.