For Subscribers

Pump Up The Value

Strageties for turning your good idea into a hot seller.

By Tomima Edmark

Opinions expressed by Entrepreneur contributors are their own.

Many letters and phone calls I receive go something like this:"Ms. Edmark, I have this great idea, and I just know millionsof people will buy it. If you develop and market it, I'mwilling to split the profits with you 50/50. What do yousay?"

I always say, "No."

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