Pump Up The Value
Strageties for turning your good idea into a hot seller.
Opinions expressed by Entrepreneur contributors are their own.
Many letters and phone calls I receive go something like this:"Ms. Edmark, I have this great idea, and I just know millionsof people will buy it. If you develop and market it, I'mwilling to split the profits with you 50/50. What do yousay?"
I always say, "No."
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve