Creating Your Company Brochure

Treat your brochure like an important part of your marketing arsenal.

When used correctly, brochures can position your company againstyour competitors, communicate the benefits of your product orservice, and motivate prospects to take action.

Brochures usually have only a matter of seconds to capturesomeone's interest. So make sure yours has a readable,eye-catching design and focuses on what the customers will receiverather than on what you do.

Use compelling headlines, subheads and photos, and always endwith a call to action and your phone number. Remember, yourbrochure is your calling card. It doesn't have to cost you afortune, but its contents better be right on the money.

Excerpted from Get Smart: 365 Tips To Boost YourEntrepreneurial IQ

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