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Harrien Clark has always had a soft spot for sandwiches. As a19-year-old McDonald's store manager, he met his future wifeover Big Macs while she worked as the restaurant's cashier.
After 28 years under the Golden Arches, Clark, 47, has movedfrom Quarter Pounders to Blimpie subs. The first franchisee underthe Blimpie Urban Initiative for Leadership Development (BUILD)program, he opened a Detroit store in March. With an initialinvestment of $150,000, he's looking for 2001 sales of about$500,000.
"Blimpie opened up a door I thought wouldn't be openingto me," Clark says. The BUILD program started when Blimpierealized it was underdeveloped in a number of major cities."The urban areas were actually very viable," says LanceR. Moore, who heads the program. "We just needed channels toidentify the franchisee prospects and ways to [help] them buildresources to get funding."
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