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Sub-Urban

Blimpie aims to turn major cities into hubs for subs.

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This story appears in the May 2001 issue of Entrepreneur. Subscribe »

Harrien Clark has always had a soft spot for sandwiches. As a19-year-old McDonald's store manager, he met his future wifeover Big Macs while she worked as the restaurant's cashier.

After 28 years under the Golden Arches, Clark, 47, has movedfrom Quarter Pounders to subs. The first franchisee underthe Blimpie Urban Initiative for Leadership Development (BUILD)program, he opened a store in March. With an initialinvestment of $150,000, he's looking for 2001 sales of about$500,000.

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