Game Plans
Students are learning business strategy by playing entrepreneur.
From introducing inventive game elements into the classroom tostarting mock businesses in an all-virtual marketplace, businessschools are hoping to prepare students for business ownership inreally cool ways.
At Towson University near Baltimore, students can participate inThe Associate, a semester-long program similar to NBC's TheApprentice with Donald Trump. Eight students work on differentreal-life cases each week, learn about things like manufacturingand innovation, and present their solutions to a Trump-like localbusiness magnate for review. Only one student remains at the end,winning a job with the magnate's business. "Students havesaid it's been the best educational and networking opportu-nity[they've had]," notes Laleh Malek, program coordinator anddirector of professional experience for the College of Business andEconomics. For more on the program, go to www.towson.edu/cbe/associate.
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