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Game Plans Students are learning business strategy by playing entrepreneur.

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

From introducing inventive game elements into the classroom tostarting mock businesses in an all-virtual marketplace, businessschools are hoping to prepare students for business ownership inreally cool ways.

At Towson University near Baltimore, students can participate inThe Associate, a semester-long program similar to NBC's TheApprentice with Donald Trump. Eight students work on differentreal-life cases each week, learn about things like manufacturingand innovation, and present their solutions to a Trump-like localbusiness magnate for review. Only one student remains at the end,winning a job with the magnate's business. "Students havesaid it's been the best educational and networking opportu-nity[they've had]," notes Laleh Malek, program coordinator anddirector of professional experience for the College of Business andEconomics. For more on the program, go to www.towson.edu/cbe/associate.

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