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How a Stolen North Face Jacket Sparked a New Business Idea Inspired by chaotic coat-checking systems at bars, this young trep built a startup that landed the attention of Shark Tank and Mark Cuban. See how he made it happen.

By Susan Johnston Edited by Dan Bova

Boston-based freelance journalist Susan Johnston has covered entrepreneurship, small business and personal finance for publications including Bankrate.com, The Boston Globe, Learnvest.com, Portfolio.com (now Upstart Business Journal) and US News and World Report.

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