Hyundai Plans to Deploy 30,000 Humanoid Robots by 2030. Union Warns of ‘Employment Shocks.’

The automaker’s announcement sent shares to record highs, but its labor union says to hit the brakes.

By Jonathan Small | edited by Dan Bova | Jan 26, 2026

Robots are coming for auto workers’ jobs. Hyundai Motor revealed plans to use 30,000 humanoids across its factories by 2030. The announcement sent the company’s shares rallying to record highs. But Hyundai’s Korean labor union hit the brakes on the plan, warning in an internal letter that robots won’t enter the workplace without union approval.

The union said the robots would bring “employment shocks” to workers. Hyundai will use Boston Dynamics’ Atlas robot, a five-foot-tall humanoid capable of walking, waving, and performing backflips.

Boston Dynamics CEO Robert Playter said the robots address tasks that are difficult to automate cost-effectively due to variation in parts and assembly work. The robots will be manufactured at Hyundai’s new Robot Metaplant Application Center. Hyundai Motor Group owns an 80% stake in Boston Dynamics and views Atlas as a potential major revenue stream for the business.

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Robots are coming for auto workers’ jobs. Hyundai Motor revealed plans to use 30,000 humanoids across its factories by 2030. The announcement sent the company’s shares rallying to record highs. But Hyundai’s Korean labor union hit the brakes on the plan, warning in an internal letter that robots won’t enter the workplace without union approval.

The union said the robots would bring “employment shocks” to workers. Hyundai will use Boston Dynamics’ Atlas robot, a five-foot-tall humanoid capable of walking, waving, and performing backflips.

Boston Dynamics CEO Robert Playter said the robots address tasks that are difficult to automate cost-effectively due to variation in parts and assembly work. The robots will be manufactured at Hyundai’s new Robot Metaplant Application Center. Hyundai Motor Group owns an 80% stake in Boston Dynamics and views Atlas as a potential major revenue stream for the business.

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Jonathan Small

Founder, Strike Fire Productions
Entrepreneur Staff
Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV...

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