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Speak Up! Public speaking techniques for promoting your business

By Christopher Witt

Opinions expressed by Entrepreneur contributors are their own.

When you're starting out in business, the most effective andleast expensive way to market yourself is by word ofmouth--your mouth.

"Even if you can't afford to do any marketing,"says Pamela Truax, co-author of Market Smarter, Not Harder(Kendall/Hunt Publishing, $29.95, 800-228-0810), "you canpromote your business by getting out and talking topeople."

For Truax, the most important speaking opportunity is the"elevator speech"--what you say at mixers and networkingopportunities when people ask what you do. Like any good speech, itrequires preparation.

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