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Is Starting a Business an Art or a Science?

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This story appears in the March 2012 issue of Entrepreneur. Subscribe »

Business as Art
Fact: Entrepreneurship is an irrational pursuit. Founding a company--much less one that could "change the world"--entails insane amounts of risk, ridiculously low chances of success and zero work-life balance.

Nevertheless, the value of risk-taking is incalculable, insists , professor of entrepreneurship at Stanford University and the University of California, Berkeley, who pioneered the Lean LaunchPad course that the adopted for its new incubator boot camp, I-Corps. Blank started a total of eight technology companies--two of them massive failures, one that set him up for life--before turning his attention to the next generation of visionaries, to whom he's been extolling the virtues of embracing his particular brand of irrationality.

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