📺 Stream EntrepreneurTV for Free 📺

Johnson & Johnson will train Mexican students and doctors in the metaverse The company launches an Innovation Room with state-of-the-art technology that demonstrates the academic use that can be given to immersive viewers that serve to access the metaverse.

By Entrepreneur Staff

entrepreneur daily

This article was translated from our Spanish edition.

SOPA Images | Getty Images

When we talk about the metaverse, we usually imagine a place of recreation, where we can live together, interact and play with other users, very similar to what Mark Zuckerberg demonstrated in his already famous showcase in which he presented his vision of virtual worlds. The truth is that they can go much further. The Innovation Room created by Johnson & Johnson in Mexico is a clear example of this. It is a virtual space that houses sophisticated medical devices and simulators that will allow doctors and surgeons to rehearse in a virtual environment what they will later do in a real operating room.

Created by Johnson & Johnson MedTech and the Johnson & Johnson Institute, the space complements education with state-of-the-art technology and augmented reality that simulates medical procedures performed in specialties such as orthopedics, colon cancer, electrophysiology and plastic surgery. In a statement , Andrés Gravenhorst , general director of the company in Mexico, explained: "For Johnson & Johnson MedTech, residents, doctors and students in the health industry are a fundamental part of empowering the health system, therefore, we seek to strengthen their training with initiatives like the Innovation Room. We are sure that by having health professionals trained through innovation, intelligent medical care can be created that improves the quality of life of patients and raises health indicators."

The Innovation Room is a sample of the application that devices like the Meta Quest 2 immersive viewers have in the professional field. The space inaugurated in the offices of Johnson & Johnson MedTech in Mexico is open for health professionals who wish to use it. Reservations can be made through an app a minimum of two days in advance in small groups and for well-defined learning purposes.

With this initiative, the company expects to impact around 300 medical students, doctors and surgeons from various schools and hospitals within the metropolitan area of Mexico City.

Entrepreneur Staff

Entrepreneur Staff

Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Fundraising

My Startup Couldn't Raise VC Funding, So We Became Profitable. Here's How We Did It — And How You Can Too.

Four months ago, my startup reached profitability for the first time. It came after more than a year of active work and planning, and here's what it took.

Starting a Business

Clinton Sparks Podcast: From Hit Records to Humanitarian Powerhouse, Akon Shares His Entrepreneurial Journey

This podcast is a fun, entertaining and informative show that will teach you how to succeed and achieve your goals with practical advice and actionable steps given through compelling stories and conversations with Clinton and his guests.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Jack Dorsey Explains Bluesky Exit: 'Literally Repeating All the Mistakes We Made' at Twitter

Dorsey left the Bluesky board and deleted his account earlier this week.

Business News

McDonald's Is Responding to Sky-High Fast Food Prices By Rolling Out a Much Cheaper Value Meal: Report

The news comes as the chain looks to redirect back to customer "affordability."