Johnson & Johnson will train Mexican students and doctors in the metaverse The company launches an Innovation Room with state-of-the-art technology that demonstrates the academic use that can be given to immersive viewers that serve to access the metaverse.

This article was translated from our Spanish edition.

SOPA Images | Getty Images

When we talk about the metaverse, we usually imagine a place of recreation, where we can live together, interact and play with other users, very similar to what Mark Zuckerberg demonstrated in his already famous showcase in which he presented his vision of virtual worlds. The truth is that they can go much further. The Innovation Room created by Johnson & Johnson in Mexico is a clear example of this. It is a virtual space that houses sophisticated medical devices and simulators that will allow doctors and surgeons to rehearse in a virtual environment what they will later do in a real operating room.

Created by Johnson & Johnson MedTech and the Johnson & Johnson Institute, the space complements education with state-of-the-art technology and augmented reality that simulates medical procedures performed in specialties such as orthopedics, colon cancer, electrophysiology and plastic surgery. In a statement , Andrés Gravenhorst , general director of the company in Mexico, explained: "For Johnson & Johnson MedTech, residents, doctors and students in the health industry are a fundamental part of empowering the health system, therefore, we seek to strengthen their training with initiatives like the Innovation Room. We are sure that by having health professionals trained through innovation, intelligent medical care can be created that improves the quality of life of patients and raises health indicators."

The Innovation Room is a sample of the application that devices like the Meta Quest 2 immersive viewers have in the professional field. The space inaugurated in the offices of Johnson & Johnson MedTech in Mexico is open for health professionals who wish to use it. Reservations can be made through an app a minimum of two days in advance in small groups and for well-defined learning purposes.

With this initiative, the company expects to impact around 300 medical students, doctors and surgeons from various schools and hospitals within the metropolitan area of Mexico City.

Eduardo Scheffler Zawadzki

Entrepreneur Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Side Hustle

She and Her Sister Started a Side Hustle to Help People Elevate Their Homes — Now Their Brand Pulls In Hundreds of Millions: 'Get to Work'

When Lee Mayer moved from New York City to Denver, Colorado, she wanted to find an affordable, fun way to decorate her home.

Business News

'One of the Most Consequential Bills Ever': Here's How the 'Big, Beautiful Bill' Will Affect Small Businesses

President Donald Trump is expected to sign the multi-trillion-dollar bill on July 4.

Growing a Business

Why Storytelling (Not Selling) Is Your Most Powerful Branding Tool

A thought leader is a sum of their stories. Learn why sharing your unique thoughts, feelings and perspectives can help you stand apart from other experts in your field.

Business News

Starbucks Is Offering Executives $6 Million Performance-Based Stock Grants

Starbucks CEO Brian Niccol is offering leadership stock grants if they can "meaningfully" reduce operating expenses.

Money & Finance

Small Business Credit Is Tightening — Here's How to Prepare for What's Ahead

With credit conditions shifting, SMBs must stay flexible to secure funding