Krispy Kreme is Giving Away Millions of Free Doughnuts to Americans The campaign, called the "Show Your Heart" promotion, comes following the FDA's full approval of the Pfizer Covid-19 vaccine.

By Emily Rella

The benefits of being vaccinated just got even sweeter.

Iconic doughnut chain Krispy Kreme announced Wednesday that customers who have received at least one dose of a Covid-19 vaccine can treat themselves to two free doughnuts every day from August 30 to September 5.

The campaign, called the "Show Your Heart" promotion, comes following the FDA's full approval of the Pfizer Covid-19 vaccine last week for people 16 and older in the United States.

The doughnuts customers receive will include the beloved Original Glazed and a special edition Original Glazed Heart Doughnut.

Related: American Airlines CEO: Company Will Not Enforce Vaccination Policy for Employees

The brand is running a campaign through the end of 2021 that pledges to give one free doughnut per day to any customer who has received at least one vaccination shot, and it will continue to honor that.

"We all hoped we'd be near the end of this pandemic by now. We're not," Dave Skena, Krispy Kreme chief marketing officer, said in a statement provided to Entrepreneur. "So, please consider getting vaccinated if you've not done so already. And then enjoy and share two amazing doughnuts with our heart-felt thanks."

Customers must show proof of vaccination to receive the free doughnuts.

Krispy Kreme gave away more than 30 million free treats in 2020 as part of promotions honoring healthcare workers, graduates and teachers.

The chain has already given away more than 2.5 million free doughnuts in 2021 as a part of its vaccination campaign.

Related: Krispy Kreme Is Giving Free Food to Graduates

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Editor's Pick

Related Topics

Real Estate

How to Determine How Much Real Estate Your Business Needs

Here are a few things to consider when choosing a location for your business.

Business News

'An Absolute Prize': Rare Great Depression $10,000 Bill Sells For Nearly $500,000

The $10,000 bill is from 1934 and was never in circulation.

Starting a Business

How to Write Quality Content for E-Commerce Website 10x Faster

Content is one of the pillars of any e-commerce platform.

Business News

'Why I Have Trust Issues': Amazon Prime Video to Begin Increasing Subscription Prices Next Year

The streaming service will soon begin playing advertisements for streamers.

Business News

ByteDance's 'Meet Cute' Channel Allows Employees to Play Matchmaker

TikTok's parent company, ByteDance, reportedly has an internal matchmaking scheme.

Growing a Business

This is the Number One Mistake to Avoid After Hiring Your First Employee. Are You Guilty of It?

Hiring the "best candidate for the job" won't necessarily cut it anymore.