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Make a Wish List

American Express can get customers clamoring for your products.

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This story appears in the March 2008 issue of Entrepreneur. Subscribe »

Every retailer dreams of getting a million eyes on their products, though the 7 million visits the My WishList site (amexnetwork.com/mywishlist) receives is even better. "In combination with our merchant partners, [we] track down the hottest products and experiences of the year and [offer] them to cardmembers at unheard-of prices," says Luke Gebb, vice president of Merchant Services for American Express. Products often sell out, and approximately 1 billion impressions are made across American Express' various channels--which means major exposure for the companies involved.

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