Expanding Your E-Commerce Site Through Registration Once you've got your e-commerce site up and running, what's next?

How do you go beyond the basics of an e-commerce site? Here aresome features to consider adding to your online catalog:

  • Registration system. This is where your visitors sign upto become "members" at your site. Make registrationsimple and give tangible benefits for registering such as productsamples or discounts. Tie your registration system into youre-commerce system so that once a person registers and logs into thesite, the system remembers them when they return, offering themmore personalized marketing messages.
  • Member profiles. Let members create their own profileswhere they specify their preferences or build one automaticallybased on the items they purchase. Next time they shop, tie thisdatabase into your e-commerce system to show their favoriteproducts first, or offer them a discount on a product theypurchased months ago. Once you have their profile, you canrecommend products such as shampoo and conditioner when you knowtheir hair type.

These are only a few interactive ways you can make the most ofyour online catalog.

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.
Business News

'I'm Not a Very Good Businessman': Kevin Costner Is Risking a Ton of His Own Money on New Project

The "Yellowstone" star discussed how he bankrolled his new epic movies — and his accountant isn't happy.


The Rise of Nano-Influencers: How the Smallest Voices are Making the Biggest Impact

The bigger an influencer is, the more beneficial it is for a brand to collaborate with them, right? Not necessarily.

Business News

'I Am Just Floored': Woman Discovers She Won $1 Million Lottery Prize While Checking Her Email at Work

Initially, she thought the email was a scam, but went to lottery headquarters and walked away with a six-figure check after taxes.

Business News

Woman Goes Viral For Brow-Raising Email Signature About Working Moms: 'Everyone Is Feeling This'

The email signature was created in response to pressure to answer emails within 24 hours.

Science & Technology

How AI Is Transforming the Accounting Industry — and What the Future Will Look Like

It's time to harness the power of AI and transform bookkeeping.


Which Hiring Strategy Is Right for Your Startup? My Experience Says This One

Startup businesses face a unique environment when it comes to adding the talent it needs during their earliest stages of operations, and every hiring decision is critically important to get right the first time.