Ending Soon! Save 33% on All Access

New Amazon Platform Allows Anyone to Host an Online Giveaway Amazon Giveway hopes to make online giveaways easy – and get more hosts to buy and give away Amazon products.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

REUTERS | Rick Wilking

Want to host a giveaway online? Amazon has your back.

On Tuesday, the ecommerce giant announced a new tool that allows customers to set up a giveaway with Amazon as the platform. Setting up an Amazon Giveaway is free (except, of course, that hosts have to pay for the prize and the cost of shipping it to the winner) and looks relatively simple – perfect for entrepreneurs and small businesses trying to create buzz and engage customers.

To set up a giveaway, the host selects an item sold on Amazon.com as the prize and completes a two-step set up process, entering the details and rules of the promotion. Amazon will then provide a link that the host can share with potential entrants.

Hosts can choose from two contest models. One awards prizes on a first-come, first-served basis while the other uses the "lucky number" model, in which every entrant of a set number wins (i.e., the "every 25th caller" model). As many as 50 prizes can be awarded in each giveaway, for a value of up to $5,000. When the contest closes, Amazon ships prizes directly to the winners (who must be located in the U.S.).

Related: Amazon Makes Money, Says Little About It

Amazon says that "millions of items" are available as giveaway prizes, all shipped and sold from Amazon.com. A "Setup an Amazon Giveaway" button will now appear on items available for giveaway. Notable items that are not eligible include any digital items such as songs, movies or apps, Amazon.com gift cards, larger items that require special handling and items sold by Marketplace Sellers. That means if you were hoping to set up a giveaway with your own products that you sell via Amazon, you're out of luck.

Amazon is already hosting giveaways to celebrate the launch and give customers a taste of how the process works. The ecommerce platform is currently giving away items like a banana slicer and a speaker, with the promise that more partners will join in on the giveaway celebration soon using the #AmazonGiveaway hashtag.

Online giveaways can be a great way to generate large followings of potential customers – if the giveaway is set up properly. If you're interested in reaching new customers and rewarding existing ones, Amazon Giveaway might be worth checking out as a handy new promotional tool for your business.

Related: Look Out, Outlook: Amazon Launches Workplace Email Service

Kate Taylor


Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

More People Are Exploring Entrepreneurship Because of This Unexpected Reason

More new business applications were filed in 2023 than in any other year so far.

Business News

TikTok Reportedly Laid Off a 'Large Percentage' of Employees as the App's Fate in the U.S. Remains Unclear

Laid-off TikTok employees were notified Wednesday night through Thursday morning.

Business News

Four Seasons Orlando Responds to Viral TikTok: 'There's Something Here For All Ages'

The video has amassed over 45.4 million views on TikTok.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Personal Finance

This Investment Bundle Includes a Trading Course and Stock Screener Tool for $150

Approach the stock market with an increased understanding.