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Selling decadence is the order of the day for Me! Bath, a Los Angeles-based bath product manufacturer that started in 2002. But it's not peddling just ordinary bath beads--founders Benjamin and Lisa Nisanoff sell indulgence with their Me! Bath Ice Cream and Me! Shower Sherbet. The husband-and-wife team has not only created cute product names, but also has developed distinct packaging shaped like scoops of ice cream. The company's signature product, Me! Bath Ice Cream, is flying off shelves.
Benjamin, 35, and Lisa, 32, discovered their perfect marketing niche while selling bath ice cream at street fairs. Initially they tried to make each unit a perfect sphere, but creating them by hand gave them the look of ice cream scoops. "The idea is [that] the product looks like something you would want to eat," says Benjamin. "It [evokes] all those sensory experiences."