Get All Access for $5/mo

Say Goodbye to the Genius Bar: Your Apple Product Repairs Could Look a Lot Different From Now On Apple's new self-service option comes as a major victory for 'right to repair' advocates.

By Amanda Breen

In the past, Apple customers with a broken iPhone or Mac on their hands had to go to an Apple store or other authorized retailer for a fix, but that changed yesterday, with the tech giant's announcement of its just-launched, online self-service repair store.

Now, U.S. customers can purchase more than 200 genuine Apple parts and tools to make repairs themselves. Per the company, "Customers who are experienced with the complexities of repairing electronic devices" will be able to fix iPhone 12 and iPhone 13 lineups and iPhone SE (third generation). Later this year, Apple will also offer manuals, parts and tools to complete repairs on Mac computers with Apple silicon.

Related: Avoid This Major Leadership Blunder That Got Steve Jobs Ousted From Apple

The parts are the same used by Apple's authorized retail network and are available at the same price. The tools available online are also the same used by its authorized retailers, and customers who don't want to purchase them for a single repair can rent a kit for $49.

Apple's new self-service option comes as a major victory for "right to repair" advocates, who have long urged lawmakers and tech companies to allow consumers to repair their products themselves. In July, President Joe Biden passed an executive order requiring the Federal Trade Commission to regulate the issue, after which the FTC unanimously voted to increase law enforcement against repair restrictions.

Related: From Facebook to Apple: 6 Unique, Scalable Culture Traits of Top Tech Companies

At the time, FTC Chair Lina Khan said limiting customers' access to self-repairs "can significantly raise costs for consumers, stifle innovation, close off business opportunity for independent repair shops, create unnecessary electronic waste, delay timely repairs and undermine resiliency."

Similarly, Samsung appears to be succumbing to the pressure; the Galaxy-maker will roll out its own self-repair program this summer.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.


Taylor Swift Has a Lucky Number. And She's Not the Only High Performer Who Leans Into Superstitions to Boost Confidence.

Even megastars like Swift need a little extra something to get them in the right mindset when it is game time.


SEO Trends You Need to Be Aware of Right Now, According to a Seasoned Pro

Navigate the future of search engine optimization to elevate your online presence and drive meaningful engagement.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.