Speak Easy The person at the podium attracts the most attention. Why isn't it you--and your business?

You know public speaking is a powerful tool for establishing yourself as an expert in your field. You've been to public-speaking classes, you've perfected your style and you know your subject cold. But while many books have been written on crafting and delivering perfect speeches, one question often remains: How do you get the gig?

If you're the CEO of a large, multinational company, you may have an agent or public relations department to book high-profile engagements for you. But if you're in charge of a smaller enterprise or new to public speaking, here are some steps to take to make yourself the main attraction:

*Start small. By beginning with small engagements, you'll be able to polish your skills in a low-risk environment. Check your newspaper for groups that may be looking for speakers for their monthly meetings.