Tesla's Full Self-Driving Software Is Getting a 20% Price Hike Tesla's FSD software is still in beta, though it recently released an update where you can drive in 'Assertive' mode.

By Chloe Arrojado

Spencer Platt | Getty Images

On Friday, Tesla CEO Elon Musk announced that Tesla's Full Self-Driving (FSD) software will be priced at $12,000 starting on January 17, up from $10,000.

Related: A CEO's Employees Bought Him a Tesla. Here's What Made Him Such a Valued Leader.

On Twitter, Musk noted that the price increase will just occur in the US, and that the FSD's price will continue to increase as it gets closer to production code release. He also mentioned that monthly subscription prices will go up (they're at $199 a month right now.)

Related: Elon Musk's Tantrums Are Detailed in New Tesla Book

This price jump isn't unprecedented. The last time Tesla's FSD price increased was in October 2020, when the software went from $8,000 to $10,000 — a 25% price jump. In 2019, Musk tweeted that FSD's prices would "increase substantially over time."

Tesla's FSD feature is still in beta, though it recently released an update that brought back old features. The update reintroduces Full Self-Driving profiles, where drivers can choose whether they want to drive in "Chill", "Average" or "Assertive" mode. These profiles were initially introduced last October, but the update was pulled after two days due to various issues.

Related: Watch Tesla's Full Self-Driving Navigate from SF to LA with (Almost) No Help
Wavy Line
Chloe Arrojado

Entrepreneur Staff

Editorial Assistant

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Business News

'I Am Just Floored': Woman Discovers She Won $1 Million Lottery Prize While Checking Her Email at Work

Initially, she thought the email was a scam, but went to lottery headquarters and walked away with a six-figure check after taxes.

Business News

South Park Creators Spent 'Infinity Dollars' Renovating Iconic Colorado Restaurant, Set to Reopen Soon

Casa Bonita, a long-time favorite of South Park creators Trey Parker and Matt Stone, went bankrupt during the pandemic. The duo purchased and painstakingly renovated the Mexican spot "like a piece of art," Stone said.


How Leveraging External Trainers Can Advance Your Companies Growth and Talent Optimization

Discover how your organization can use external trainers to build capabilities, lower training cost and create a sustainable workforce for the future, while still delivering high-quality training and lasting results.


5 Simple Tweaks for Better Email Deliverability

Email success starts in the inbox. Learn five easy ways to tweak your strategy so you can achieve better email deliverability.

Business News

'I'm Not a Very Good Businessman': Kevin Costner Is Risking a Ton of His Own Money on New Project

The "Yellowstone" star discussed how he bankrolled his new epic movies — and his accountant isn't happy.

Business News

'I've Got the Bug for Business': See All of Mark Wahlberg's Entrepreneurial Endeavors, From Marky Mark and the Funky Bunch to Wahlburgers

Mark Wahlberg owns businesses in several categories, including entertainment production, apparel, fitness, and nutrition.