The Creator of Android May Launch New Smartphone Company Andy Rubin is considering a return to the mobile game.

By Rob Price

This story originally appeared on Business Insider

Joi | Wikimedia Commons
Any Rubin

Andy Rubin might be about to get back into the mobile game.

He is best known as one of the key architects of Android, helping to create the now-ubiquitous mobile operating system and working on it at Google until 2013. After that he moved to Google's robotics division, before leaving the Californian tech giant altogether in 2014.

But a report from The Information's Amir Efrati claims that Rubin isn't done with the mobile phone industry, and is interested in launching his own smartphone company.

"People in the smartphone industry" have told the tech news site that the veteran entrepreneur is trying to recruit people to the project. Rubin runs a venture capital fund Playground Ventures with $300 million (£200 million) in the bank.

It's not clear whether Rubin will be seeking to build the company himself — or just looking to financially support it (and mentor it) via Playground Ventures. (Rubin also works as a partner at Redpoint Ventures, another VC firm.)

Whatever Rubin's decision, it is likely to be ambitious. "What am I going to do for the next 10 years of my life?" he asked at the Code/Mobile Conference in October 2015. "Am I going to fight for 1% market share, or am I going to make 10 more Androids?"

Rubin is also a keen believer in the potential of Artificial Intelligence (AI). He told the audience at the Code/Mobile conference: "Mobile isn't going away ... There is a point in time — I have no idea when it is — it won't be in the next 10 years, or 20 years — where there is some form of AI, for lack of a better term, that will be the next computing platform."

In an interview before Rubin left Google, a former coworker said he "likes to think fast and innovate ... I think that at some point, Android got so big that it's not necessarily that same challenge. And I think he still wants to have some more challenges and make some more great things happen."

Rob Price is a technology reporter for Business Insider.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

UnitedHealth Group's Former CEO Is Returning to the Role — and Receiving a $60 Million Award

Stephen Hemsley is back in charge after leading UnitedHealth Group from 2006 to 2017.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Some Starbucks Employees Aren't Happy With the New Dress Code

Some Starbucks employees are walking out over the changes.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Money & Finance

The Recession Mistake That Cost My Business $1.5 Million — and the Decision That Put Us Back on Top

Two recessions, two very different responses: One cost me millions, and the other grew my business 10% that same year.

Side Hustle

She Quit Her Job at Trader Joe's After Starting a Side Hustle With $800 — Then She and Her Brother Grew the Business to $20 Million

Jaime Holm and Matt Hannula teamed up to build a business in an industry that "didn't exist" yet.