The Fill-in-the-Blank Economy Some call it the entrepreneur economy, some the engagement economy. Whatever you call it, 2010 was a topsy-turvy year.

2010. What a big, beautiful, round, even number for such a defining, ironic, iconic and odd year. We've witnessed the rise of the rebel, the crash of the titans, the birth of boundless thinking, the uprising of customer as brand manager and the emergence of the social network.

We've watched as the recession gives way to the "not a double dip, but not yet out of the recession non-recession, where-the-hell-is-the-bottom" economy. And this year, the very naming of the economy became sport: In short order, the economy was called the entrepreneur economy (OK, we started that one), the engagement economy, the attention economy, the social economy, the network economy, the halo economy, the iEconomy, the whatever-you-want-to-call-it economy.