Speed It Up Learn what's keeping your company from moving forward.
Opinions expressed by Entrepreneur contributors are their own.
Entrepreneur and consultant Michael A. Boylan identifies constraints to rapid business growth in Accelerants: Twelve Strategies to Sell Faster, Close Deals Faster and Grow Your Business (Portfolio, $23.95), starting with prob-lems in the client's or prospect's general perception of your industry and ending with your own inability to communicate the benefits of working with your company. Then he offers ways to control or eradicate these con-straints, including learning which constraints may be slowing your growth, then taking steps to get rid of them.
Boylan's tips are often both unusual and insightful. For instance, he suggests entrepreneurs who have trouble reaching top decision-makers apply what he calls the Circle of Leverage. This re-quires you to use several methods to contact multiple individuals in the target organization. Ask each person to meet you or arrange a meeting with a more appropriate decision-maker. The combination of contacts will exert enough influence on top decision-makers.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- A complimentary subscription to Entrepreneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs