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The Athlete's Foot
Athletic footwear & related sports accessories

About
Founded

1972

Franchising Since

1973 (45 Years)

Corporate Address

3200 Windy Hill Rd. S.E., #175E
Atlanta, GA 30339

CEO

Chris Dull

Parent Company

General Sports Ventures, Inc.

Financial Requirements
Initial Investment

$209,950 - $495,250

Net-worth Requirement

$250,000

Liquid Cash Requirement

$100,000 - $150,000

Ongoing Fees
Initial Franchise Fee

$15,000 - $30,000

Ongoing Royalty Fee

5%

Ad Royalty Fee

2%

Financing Options

The Athlete's Foot has relationships with third-party sources which offer financing to cover the following: 
franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Veteran Incentives

40% off first-store franchise fee

Support Options
Ongoing Support

Newsletter

Meetings/Conventions

Toll-Free Line

Grand Opening

Online Support

Security/Safety Procedures

Field Operations

Marketing Support

Ad Templates

Regional Advertising

On-The-Job Training:

5 days at opening

Classroom Training:

5 days

Absentee Ownership Allowed
Number of Employees Required to Run:

6 - 10

Bio
Robert and David Lando had a unique vision in 1971--to open a store specializing in athletic footwear. That year they opened the first The Athlete’s Foot in Pittsburgh. The first franchise opened in 1972 in Oshkosh, Wisconsin, and the first international location opened in 1978 in Adelaide, Australia. The Athlete’s Foot now operates company-owned and franchise locations in more than 40 countries. The company develops stores in malls, shopping districts and as freestanding locations. Each store sells name-brand athletic footwear and apparel. There are also The Athlete’s Foot For Her stores, which specialize in athletic footwear and apparel for girls and women.
Cost
Initial Investment: Low - $209,950 High - $495,250
Units

Units (Locations)

Where Seeking Franchisees:

Franchisor is seeking new franchise units worldwide.
Franchise Financing
Using 401(K)/IRA Funds
  • Tax Penalty-Free
  • Debt Free
  • Expert Guidance
Learn More

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Disclaimer

The Franchise 500 is not intended to endorse, advertise, or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing money in a franchise.
Updated: July 28th, 2014