Auntie Anne's

Auntie Anne's

Soft pretzels
Find out what franchise is right for you
2021 Franchise 500 Rank
N/R Ranked #400 last year
See the Full List
Initial investment
$101K - $504K
Units as of 2021
1,903 2.3% over 3 years

Company Overview

Anne Beiler had been baking most of her life, but it wasn't until she began managing a concession stand at a farmer's market in Pennsylvania that she thought about starting a business. The stand served pizzas, pretzels, chips and candy, with the pretzels outselling everything else. Beiler stopped selling pizza and began hand-rolling pretzels in front of her customers, making the snack even more popular. Eventually, Beiler bought her own stand, naming it Auntie Anne's, and, soon two of her brothers were operating Auntie Anne's booths of their own.

Today, Auntie Anne's locations serve a variety of pretzels, dipping sauces and drinks. Stores can be found in shopping centers, airports and train stations across the United States, Asia and the Middle East, as well as the United Kingdom and Venezuela.

About Auntie Anne's

Industry
Food
Related Categories
Pretzels, Baked Goods
Founded
1988
Parent Company
Focus Brands
Leadership
Alisa Gmelich, Chief Brand Officer

Franchising Overview

Franchising Since
1989 (32 years)
# of employees at HQ
32
Where seeking

This company is seeking new franchisees worldwide.

This company is seeking new franchisees in the following international regions: South America

# of Units
1,903 (as of 2021)

Franchisor Information

Corporate Address
5620 Glenridge Dr. N.E.
Atlanta, GA 30342

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Auntie Anne's franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$10,500 - $35,500
Initial Investment
$100,550 - $503,500
Net Worth Requirement
$300,000 - $580,000
Cash Requirement
$120,000 - $260,000
Veteran Incentives
$10,500 off standard franchise fee ($35,500)
Royalty Fee
7%
Ad Royalty Fee
1%
Term of Agreement
20 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Auntie Anne's has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
24-64 hours
Classroom Training
48 hours
Ongoing Support
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Marketing Planning & Support
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
Yes
Can this franchise be run from home/mobile unit?
Yes
Can this franchise be run part time?
No
# of employees required to run
9-12
Are exclusive territories available?
No

Franchise 500 Ranking History

Compare where Auntie Anne's landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Auntie Anne's ranked on other franchise lists? Find out below.

Ranked #44

Top Global Franchises

Want to stay updated on the latest franchise news?

Never miss a beat when you sign up to receive our newsletter.

We care about the protection of your data. Read our Privacy Policy

Related Franchises

Are you eager to see what else is out there? Browse more franchises that are similar to Auntie Anne's.

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

How You Can Leverage the Power of a Franchise Network

This piece explores why entrepreneurs have several reasons to consider the opportunities of franchise ownership and how you can leverage the power of a franchise network.

Ben Richmond

He worked in a maquiladora in Ciudad Juárez for 10 years. This is how he forged a new path with a franchise

In the framework of the International Day of the Entrepreneurial Woman, Araceli Meraz, who for more than 10 years decided to undertake through a franchise, shares her story with us.

Can't Rush a Good Thing: Effective Franchise Digital Marketing Takes Time

There are real advantages to giving your marketing the time it truly takes to provide a strong ROI.

5 Sales and Marketing SaaS Solutions That Will Empower Franchise Owners

Despite the global pandemic, franchise revenue and growth projections remain strong.

Max Pecherskyi

Lawsuit Over Subway Tuna Now Alleges the Meat Contains Chicken, Pork and Cattle DNA

The plaintiffs seek unspecified damages for fraud and violations of California consumer-protection laws.

Amanda Breen

Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021