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- 2022 Franchise 500 Rank
#390 Not ranked last year
- Initial investment
$146K - $524K
- Units as of 2022
1,930 1.4% over 3 years
Here’s what you need to know if you’re interested in opening a Auntie Anne's franchise.
Auntie Anne’s goal in life is to put a hot, golden pretzel in as many hands as possible. In 1988, Auntie Anne Beiler and Jonas Beiler started selling pretzels and lemonade at farmers’ markets in Pennsylvania. The next year, the pair began franchising the idea.
By 1992, the company opened its 100th location. In 2011, Auntie Anne’s partnered with Alex’s Lemonade Stand Foundation to raise money for childhood cancer research. Since then, Auntie Anne’s has added new items to the menu, a mobile app, and catering to the franchise.
There are over 1,000 franchises in the United States to go along with more than 700 international locations.
Why You May Want To Start an Auntie Anne’s Franchise
If you love pretzels and want to share them with others, you could become a franchisee. Any franchisee for Auntie Anne’s generally needs to have a passion for business and be willing to offer top-notch customer service and great hospitality.
Auntie Anne’s prefers franchisees with experience running a restaurant. At a minimum, the company would like franchisees that have business experience. Franchisees also may need people skills, to be connected to the community, and want to give back.
What Might Make an Auntie Anne’s Franchise a Good Choice?
Auntie Anne’s knows that innovation is key to staying ahead of the competition. One thing the company has done is offer multiple venue options. Franchisees can choose to open at an urban street site, a college or university, shopping mall, outlet center, airport, train station, travel plaza, entertainment center, food truck, pop-up store, or commissary location. Another major thing Auntie Anne’s has done is diversify the menu and offer catering. The different venues, menu options, and catering may provide franchisees with varying income streams.
To be part of the Auntie Anne’s team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should be prepared for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company’s set net worth and liquid capital requirements.
How To Open an Auntie Anne’s Franchise
As you decide if opening an Auntie Anne’s franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if an Auntie Anne’s franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.
Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Auntie Anne’s franchising team questions.
If granted a Auntie Anne’s location, franchisees may receive multiple weeks of training in a classroom setting. The training covers everything from the menu to operations standards and more. Franchisees are also given on-the-job training and may receive additional support from a business consultant. Franchisees will also receive help from the marketing team to implement promotions.
About Auntie Anne's
- Franchising Since
- 1989 (33 years)
- # of employees at HQ
- Where seeking
This company is seeking new franchisees throughout the US.
This company is seeking new franchisees in the following international regions: Asia, Middle East, Europe (Eastern), Europe (Western), Central America, Canada, South America, Mexico
- # of Units
- 1,930 (as of 2022)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Auntie Anne's franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
- $10,500 - $35,500
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $146,050 - $523,500
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
- $300,000 - $580,000
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
- $120,000 - $260,000
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- $10,500 off standard franchise fee ($35,500)
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 20 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Auntie Anne's has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 24-64 hours
- Classroom Training
- 48 hours
- Ongoing Support
NewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingAd TemplatesNational MediaRegional AdvertisingMarketing Planning & SupportSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in franchise ownership like Auntie Anne's? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where Auntie Anne's landed on this year’s Franchise 500 Ranking versus previous years.
Curious to know where Auntie Anne's ranked on other franchise lists? Find out below.
Are you eager to see what else is out there? Browse more franchises that are similar to Auntie Anne's.
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