2022 Franchise 500 Rank
#352 Ranked #222 last year
See the Full List
Initial investment
$94K - $126K
Units as of 2021
113 13.0% over 3 years

Company Overview

About British Swim School

Founded
1981
Parent Company
Buzz Franchise Brands
Leadership
Ashley Gundlach, President
Sponsored Content

More from British Swim School

Make a Living Saving Lives

Sure, it’s great to have a business with an impressive bottom line, but that’s not the only reason we exist. The company was revolutionary in developing a water survival program that enables young children to first survive a water incident and then develop the life-long skill of swimming. British Swim School owners are passionate about combating child drowning and love the fact that their business truly makes a difference!

Learning to swim is an essential life skill that every child should know, but it's about more than just mastering the perfect swim stroke; it's about teaching water safety and survival techniques to combat the many lives lost to drowning. For over 40 years, British Swim School has taught all ages, from infants to adults, how to swim and be safe in the water through unique and highly effective teaching methods that are a recognized trademark of the brand.

Three kids by a pool

British Swim School provides an exceptional business opportunity providing a service that will never go out of style – and with a strong focus on people, cannot be replaced by technology. With a well-earned reputation including the #352 spot on Entrepreneur’s 2022 Franchise 500 list, it’s no wonder the mission-based brand is growing quickly across the country and beyond.

Not Just A Service, A Life Skill

Learning to be safe in the water is not just another kid’s activity; it’s a life skill every person should know and a service British Swim School owners feel proud to provide and promote. Our small class sizes combined with the quality of our curriculum developed over more than 40 years of teaching makes us a natural leader in the space. The British Swim School mantra, “Survival of the Littlest,” not only applies to our program aimed at enabling water safety for even the youngest children, it also reflects the growing number of British Swim School franchise owners who began their journey as new entrepreneurs with a single location business and have actively developed their respective franchises into a multi-unit success stories.

Low Investment and Fast Start Up

Recently named #63 on Entrepreneur’s Top Franchises Under $100k, British Swim School provides a great opportunity at an investment much lower than other swim schools. By leveraging underutilized pools within existing fitness centers, hotels and community platforms, you can bypass the stress and financial burden of commercial pool construction. Furthermore, no build out means you can get started faster. Scale your business by adding pools as the demand necessitates – no need for planning around a lengthy construction timeline. Bring on the students!

Women teaching a child to swim

Full Training and Support

You don’t have to have an aquatics background to be a franchisee; in fact, most don’t. As a franchise owner, you never have to get wet or teach a lesson (unless you want to). We provide all the training and support to get you up and running, from finding pools to recruiting students, and the support doesn’t stop there. Through business coaching and ongoing training, we’re working together through the life of your business.

While many of our owners prefer to be hands-on owner-operators, it is also possible to start as a semi-absentee model, with the right team in place. Beginning with 1-2 office staff and 2-3 instructors, this business model allows for a lot of room for growth. Each franchise owner is paired with a dedicated business coach, who is available to assist with any operational questions you have – from budgeting, finding your pool, hiring, training and more!

Experienced Leadership

The British Swim School team is comprised of support staff with over 80 years of experience across marketing, operations and aquatics, dedicated to helping you grow your business. The brand is backed by reputable multi-brand franchisor Buzz Franchise Brands, which provides another layer of leadership and expertise in the franchising space.

If you’re ready to start making a difference in your community, reach out to learn more and secure your territory today!

A Stroke Above the Rest

When our franchisees think of British Swim School, they think of striving to make swimming an educational and enjoyable experience for every child. Using revolutionary teaching methods, we aim to give every child a chance to learn the skill of swimming. Unlike many other programs that teach children to swim, British Swim School finds and rents pools that are specifically catered to the needs of the children. We make sure the pools are warm and a comfortable environment in which a child can learn to swim. Our instructors are chosen with great care and consideration. Each instructor is experienced, passionate, and genuinely cares about the child with which they are working. They have a love of swimming and teaching and are driven to make learning to swim an enjoyable experience.

British Swim School is the leader in “Learn to swim” programs. It was revolutionary in developing a survival program that enables the very young to survive an accident in water. Its gentle fun program makes it the nation's leader and preferred choice for all parents. We offer a variety of classes for children and adults of all ages and skill levels. Beginning at just three months, we teach children all of the essentials of swimming, starting with how to float on their backs and eventually moving on to swimming each of the four strokes.

Franchising Overview

Franchising Since
2011 (11 years)
# of employees at HQ
14
Where seeking

This company is seeking new franchisees in the following US states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming

This company is seeking new franchisees in the following international regions: Canada

# of Units
113 (as of 2021)

Franchisor Information

Corporate Address
2829 Guardian Ln.
Virginia Beach, VA 23452

Information for Franchisees

Here’s what you need to know if you’re interested in opening a British Swim School franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$39,500
Initial Investment
$93,700 - $125,850
Net Worth Requirement
$150,000
Cash Requirement
$75,000 - $100,000
Veteran Incentives
$8,000 off franchise fee
Royalty Fee
10%
Ad Royalty Fee
2%
Term of Agreement
10 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
British Swim School has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
20 hours
Classroom Training
36 hours
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
Yes
Can this franchise be run part time?
No
# of employees required to run
3
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where British Swim School landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where British Swim School ranked on other franchise lists? Find out below.

Want to stay updated on the latest franchise news?

Never miss a beat when you sign up to receive our newsletter.

We care about the protection of your data. Read our Privacy Policy

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

Franchises are 'Ready Made' Business Opportunities

Franchising can be a turnkey solution for budding entrepreneurs.

Jeff Cheatham

Wendy's, McDonald's Sued for Allegedly Misrepresenting Burger Patty Size

The complaint cites numerous burgers from each chain, including the Wendy's Bourbon Bacon Cheeseburger and McDonald's Big Mac.

Amanda Breen

The Pandemic Created 'Childcare Deserts,' and This Bilingual Education Company Is Stepping In to Fill the Void

Canadian brand Maple Bear had been eyeing expansion to the U.S. for a while, but changing demographics during the pandemic finally made the time right.

Kim Kavin

McDonald's to Exit Russia for Good: 'We Can No Longer Keep the Arches Shining There.'

After 30 years and over 800 stores, McDonald's has decided to leave Russia for good following its temporary closure of stores amidst conflict with Ukraine.

The Role and Responsibilities of a Franchisee, Defined

The Yin to the Franchisor's Yang, franchisees are essential to the functionality of the business model.

Jeff Cheatham

Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021