Want to open a British Swim School?
2021 Franchise 500 Rank
#222 Ranked #203 last year
See the Full List
Initial investment
$94K - $126K
Units as of 2021
121 92.1% over 3 years

Company Overview

Former British national swimmer Rita Goldbert opened her first private swim school in 1981 in the basement of a Victorian house in Manchester, England. Ten years later, she brought British Swim School to the U.S., and another twenty years later she began franchising the concept. Franchisees offer swimming and water safety lessons for children as young as three months old, as well as adults and individuals with special abilities.

About British Swim School

Founded
1981
Leadership
Brian Garrison, President
Sponsored Content

More from British Swim School

Make a Living Saving Lives

Sure, it’s great to have a business with an impressive bottom line, but that’s not the only reason we exist. British Swim School owners are passionate about combatting child drowning and love the fact that their business truly makes a difference!

Learning to swim is an essential life skill that every child should know, but it's about more than just mastering the perfect swim stroke; it's about teaching water safety and survival techniques to combat the many lives lost to drowning. For 40 years British Swim School has taught all ages, from infants to adults, how to swim and be safe in the water through unique and highly effective teaching methods that are a recognized trademark of the brand.

Three kids by a pool

British Swim School provides an exceptional business opportunity providing a service that will never go out of style – and with a strong focus on people, cannot be replaced by technology. With a well-earned reputation including the #222 spot on Entrepreneur’s 2021 Franchise 500 list, it’s no wonder the mission-based brand is growing quickly across the country and beyond.

Not Just A Service, A Life Skill

Learning to be safe in the water is not just another kid’s activity; it’s a life skill every person should know and a service British Swim School owners feel proud to provide and promote. Our small class sizes combined with the quality of our curriculum developed over more than 40 years of teaching makes us a natural leader in the space.

Low Investment and Fast Start Up

Recently named #38 on Entrepreneur’s Top Franchises Under $150k, British Swim School provides a great opportunity at an investment much lower than other swim schools. By leveraging underutilized pools within existing fitness centers, hotels and community platforms, you can bypass the stress and financial burden of commercial pool construction. Furthermore, no build out means you can get started faster. Scale your business by adding pools as the demand necessitates – no need for planning around a lengthy construction timeline. Bring on the students!

Women teaching a child to swim

Full Training and Support

You don’t have to have an aquatics background to be a franchisee; in fact, most don’t. As a franchise owner, you never have to get wet or teach a lesson (unless you want to). We provide all the training and support to get you up and running, from finding pools to recruiting students, and the support doesn’t stop there. Through business coaching and ongoing training, we’re working together through the life of your business.

Experienced Leadership

The British Swim School team is comprised of support staff with over 80 years of experience across marketing, operations and aquatics, dedicated to helping you grow your business. The brand is backed by reputable multi-brand franchisor Buzz Franchise Brands, which provides another layer of leadership and expertise in the franchising space.

If you’re ready to start making a difference in your community, reach out to learn more and secure your territory today!

Franchising Overview

Franchising Since
2011 (10 years)
# of employees at HQ
10
Where seeking

This company is seeking new franchisees throughout the US.

This company is seeking new franchisees in the following international regions: Canada

# of Units
121 (as of 2021)

Franchisor Information

Corporate Address
2829 Guardian Ln.
Virginia Beach, VA 23452

Information for Franchisees

Here’s what you need to know if you’re interested in opening a British Swim School franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$39,500 - $59,500
Initial Investment
$93,700 - $125,850
Net Worth Requirement
$150,000
Cash Requirement
$100,000
Veteran Incentives
$8,000 off franchise fee
Royalty Fee
10%
Ad Royalty Fee
2%
Term of Agreement
10 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
British Swim School has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
30 hours
Classroom Training
30 hours
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
Yes
Can this franchise be run part time?
Yes
# of employees required to run
3
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where British Swim School landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where British Swim School ranked on other franchise lists? Find out below.

Ranked #222

Franchise 500 Ranking

Ranked #38

Top Franchises for Less Than $150,000

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021