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Decorating Den InteriorsInterior design and decorating services and products
- 2022 Franchise 500 Rank
#433 Not ranked last year
- Initial investment
$53K - $70K
- Units as of 2021
254 1.6% over 3 years
About Decorating Den Interiors
More from Decorating Den Interiors
Decorating Den Interiors is North America’s leading franchisor of in-home decorating service and largest interior design and home furnishings. Our franchise owners and design professionals are located throughout the U.S. and Canada. Once again, Decorating Den Interiors has been selected as an Entrepreneur Top 500 franchisor.
Last year was a record-breaking year for Decorating Den Interiors. Our franchise owners broke personal sales records setting an unprecedented sales year for the company.
Our vast supplier network allows our designers to accommodate their clients’ needs, lifestyles, and investment levels. Even through difficult supply chain issues our franchisees were able to meet the expectations of their clients.
Recently several of our franchise owners gathered to reflect on the last two years of the pandemic. Overwhelmingly they felt it would have been difficult to keep their businesses open if it weren’t for the support of Decorating Den Interiors.
We test each candidate to make sure they have the “Eye for Design” so they can take advantage of our comprehensive training. Talent is required, not previous education or experience.
Here are some of the reasons why our franchise owners love being a part of our company:
- Camaraderie with their colleagues
- Owning a business with low overhead and no inventory
- Crowd-sourcing ideas and solutions
- Flexibility of working from a home or studio location
- Getting together virtually or in-person
- Resources to creatively design
- National brand recognition
- Local marketing materials and implementation
If you are looking to start a new career or are in the industry and feel like you are on an island all by yourself, we have the solutions.
Do you want…
- Financial independence?
- A community of like-minded people?
- Ongoing training and support?
- Supplier relationships without having to do the vetting?
To accomplish our designs, our designers have access to wholesale furnishings of fine and casual furniture, custom draperies and blinds, wallcoverings, area rugs, lighting and accessories, custom closets & more.
Our proven systems and support help our franchisees build the business of their dreams by allowing them to focus on the key objectives of revenue, design and client experience. When you speak with our designers as part of our mutual discovery process, you will quickly learn why they love being a part of the Decorating Den Interiors family.
- Franchising Since
- 1970 (52 years)
- # of employees at HQ
- Where seeking
This company is seeking new franchisees in the following US states: Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming
This company is seeking new franchisees in the following international regions: Canada
- # of Units
- 254 (as of 2021)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Decorating Den Interiors franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
- $29,900 - $39,900
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $52,580 - $70,355
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- $4,000 off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 5 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- In-House Financing
- Decorating Den Interiors offers in-house financing to cover the following: franchise fee
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- Classroom Training
- 68 hours
- Additional Training
- Annual conference; online training
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresField OperationsProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Ad TemplatesNational MediaSocial MediaSEOWebsite DevelopmentEmail Marketing
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Franchise 500 Ranking History
Compare where Decorating Den Interiors landed on this year’s Franchise 500 Ranking versus previous years.
Curious to know where Decorating Den Interiors ranked on other franchise lists? Find out below.
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