Mailing Lists Made Simple Get the 411 on setting up mailing lists.

By Aliza P. Sherman

Opinions expressed by Entrepreneur contributors are their own.

If you're thinking of starting an e-newsletter or anInternet mailing list, there are several options for you in termsof setting one up.

First, understand that an e-newsletter is called an"announce only" or "announcement" list whereonly you can publish and distribute to all of the mailing listsubscribers. A regular Internet mailing list where people subscribethen talk amongst themselves is called a "discussionlist."

You can opt for a "moderated" or"unmoderated" list. Moderated means all messages go toyou first for approval before being sent out to all subscribers.Unmoderated means anyone who subscribes can post to the list andtheir message will be seen by all.

You can talk to your Internet service provider and find out ifit offers common mailing list software such as Majordomo orListserv. Having your ISP manage the technical setup andmaintenance could be a great advantage. Or go to sites likeeGroups.com or Topica.com, which allow you to open up a freeaccount with them and go through a simple setup process.

Whichever way you go, you should have a dedicated"host" or "moderator" for your list to maintainthe publishing of the e-newsletter or the discussion of thegroup.

Aliza Sherman is an entrepreneur and author of Cybergrrl:A Woman's Guide to the World Wide Web (Ballantine Books).She is currently working on her next book and new company.

Aliza Sherman is a web pioneer, e-entrepreneur and author of eight books, including

PowerTools for Women in Business.

Her work can be found at mediaegg.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

Lead From the Top: 5 Core Responsibilities of a CEO

Knowing exactly what the chief executive's role entails is critical for steering a company to success.

Business News

The CEO of the World's Most Valuable Company Says This Would Be His College Major in 2025

Nvidia CEO Jensen Huang graduated with a Bachelor's degree in electrical engineering from Oregon State University in 1984, but he would change that major if he were in college today.

Business News

Amazon Ring Staff Reportedly Must Prove That They Use AI To Get Promoted

Ring founder Jamie Siminoff is back at Amazon as a VP, leading the tech giant's home security camera division.

Marketing

AI Is Changing Public Relations — Here's How to Stay in Control

AI is transforming public relations by reshaping how brands are discovered and represented.

Leadership

Guy Fieri Teaches His Team This Customer Service Secret — And It Can Unlock Unexpected Success For Your Business Too

We sat down with the Mayor of Flavortown to find out the philosophy that helped him build a global brand centered on food, fun, and family.