Max Muscle Sports Nutrition
Not Ranked

Initial Investment

LOW: $114,600
HIGH: $281,300

Change in Units

-4.5% -6 UNITS (1 Year)
-10.6% -14 UNITS (3 Years)

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Promoted Opportunities

Company Profile



Franchising Since

2001 (15 Years)

Corporate Address

210 W. Taft Ave. Orange, CA 92865


Joe Wells

About Max Muscle Sports Nutrition

Before founding Max Muscle Sports Nutrition, Joe Wells was a linebacker for the L.A. Raiders. After his NFL career ended, he began developing sports nutrition products, and started Max Muscle in 1991. The company licensed retail distributors prior to franchising its stores in 2001. Max Muscle Sports Nutrition stores sell sports nutrition supplements and athletic apparel, and each store is staffed with a nutrition coach to advise customers.


Financial Requirements

Initial Investment

$114,600 - $281,300

Net-worth Requirement


Liquid Cash Requirement


Ongoing Fees

Initial Franchise Fee

$18,500 - $35,000

Ongoing Royalty Fee


Ad Royalty Fee


Financing Options

Max Muscle Sports Nutrition has relationships with third-party sources which offer financing to cover the following: 
franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Veteran Incentives

$10,000 product credit

Franchise 500® Rank History

Highest Rank: 204

Lowest Rank: 437

  • 2006 - 274
  • 2007 - 437
  • 2008 - 428
  • 2009 - 394
  • 2010 - 393
* Not all years were ranked

Units (Locations)

Where Seeking Franchisees:
Franchisor is seeking new franchise units throughout the U.S.

Operations & Franchisor Support

Training at headquarters: 5 days

Ongoing Support
Purchasing Co-ops
Toll-Free Line
Grand Opening
Field Operations

Marketing Support
Co-op Advertising
Ad Slicks
Regional Media
National Media

Absentee Ownership Allowed

Number of employees required to run: 2 - 5

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The Franchise 500 is not intended to endorse, advertise, or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing money in a franchise.

Updated: September 19th, 2016

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Previous Years Rankings

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