Get All Access for $5/mo

McDonald's Comes to Borat's Home Country of Kazakhstan The grand opening generated a huge crowd, including the country's president

By Lindsay Friedman

Opinions expressed by Entrepreneur contributors are their own.

Tupungato | Shutterstock.com
McDonalds in Copenhagen.

There's only one way to describe the grand opening of a new McDonald's location in Kazakhstan: great success!

On Tuesday, the fast-food franchise added the Central Asian nation to the growing list of countries it serves.

Many people had never even heard of Kazakhstan until the 2006 release of the satire film Borat, which featured comedian Sacha Baron Cohen as the titular character.

Related: Some McDonald's Mozzarella Sticks Are Missing a Key Ingredient

Kazakhstan originally banned the "Borat" until it discovered the film led to a major increase in tourism. The oil-rich country is currently in need of an economic boost, thanks to sinking oil prices. To a bid to combat this slump, it has actively courted franchises, The New York Post reports.

Which helps explain why the opening was so well received by locals. A huge crowd, including President Nursultan Nazarbayev, gathered to check out the 9,000 square-foot, $3.5 million restaurant that features more than 200 seats, self-order kiosks and a drive-thru.

Related: The 4 Things You Need to Know About McDonald's Turnaround Plan

In December, Starbucks and French supermarket Carrefour also opened locations in Kazakhstan.

Lindsay Friedman

Staff writer. Frequently covers franchise news and food trends.

Lindsay Friedman is a staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Marketing

He Pitched His First Business at 12 and Sold a Company for 8 Figures When He Was 24. Here's This Gen Z Marketing Expert's Next Big Move.

Griffin Hadrill built a marketing empire working with artists like Justin Bieber and Lil Nas X. Learn how he tapped into Gen Z's digital culture and turned viral campaigns into a business model.

Business News

Apple Is Adding ChatGPT to iPhones This Week. Here's How It Works.

ChatGPT will take over questions that Siri can't answer.

Growing a Business

How to Spot Trends and Anticipate Market Shifts Before Your Competition

Discover how to identify disruptive trends before your competitors by mastering the art of anticipating market shifts. Learn strategies for staying ahead and gaining a competitive edge in business.

Growing a Business

5 Effective Strategies to Boost Your Business's Online Presence

Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.

Leadership

As a Leader, Take These 5 Steps to Bridge the Gap Between Innovation and Execution

Companies that want to turn ideas into action must align their people and listen to their customers.

Business News

Macy's CEO Confirms Employee Made Accounting Errors Worth $151 Million, Though Not for 'Personal Gain'

The company announced its third-quarter earnings Wednesday after a delay.