NaturaLawn of America

Organic-based lawn care
FREE Franchise Guide!
Franchise 500 2023
Franchise 500 Rank
N/R Not ranked last year
See the Full List
Initial investment
$58K - $123K
Units as of 2023
98 Increase 6.5% over 3 years

NaturaLawn of America began its operation in 1987 as an organic-based lawn care company. In 1989, the company began to franchise. NaturaLawn of America deploys organic-based fertilization together with an integrated pest management system. Its natural lawn care system comprises a proprietary line of organic lawn care products and offers business opportunities to franchisees. 

Beecher Smith and Philip Catron are the founders of NaturaLawn of America. Removing the use of pesticides and chemical treatments on lawns, NaturaLawn of America's approach keeps the lawn's soil in a good state and uses natural pest prevention methods. NaturaLawn of America has over 80 franchise locations in more than 20 states, providing services to over 93,000 customers. 

What You May Want to Start a NaturaLawn of America Franchise

NaturaLawn of America provides franchisees with extensive classroom and field training, proprietary natural organic-based fertilizers, technical expertise, on-site field training, marketing, promotional materials, and national buying programs, among others.

Franchisees may also receive more business opportunities by offering mosquito and tick control services to customers under the Mosquito Ranger and Tick Ranger brand, which is part of the NaturaLawn of America family. 

As you make your decision concerning whether to franchise with NaturaLawn of America, make sure you take time to explore the opportunity. Research NaturaLawn of America and your local area to see if a franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

What Might Make a NaturaLawn of America a Good Choice?

Franchisees will want to make sure they have enough capital available to cover potential franchise fees. Fees will include a franchise fee and royalty fees. An initial investment range may help to pay for equipment, employees, payroll, etc. Franchisees may also need to meet the terms of a NaturaLawn of America set liquid capital and net worth threshold.

Franchisees may receive over 50 hours of on the job training to get used to the NaturaLawn of America business. Franchisees will also receive intensive classroom training. 

Each franchise is given an exclusive, protected territory that is typically between 50,000 to 70,000 single-family homes to service. Franchisees benefit from high customer retention, as the average customer remains in business with NaturaLawn of America for over six years, with 85% of customers continuing their service each year. Customers report that they love that their weed-free lawns are green and free of chemicals. 

How Do You Open a NaturaLawn of America Franchise?

Potential franchisees can inquire about franchising with NaturaLawn of America. After the initial inquiry, a franchise representative may share the company Franchise Disclosure Document and more about the franchise opportunity. 

An ideal franchisee for NaturaLawn of America is someone who has previous sales and/or management experience. Extensive entrepreneurial experience and a desire and dedication to customers are also ideal for candidates.

If you are chosen to move forward with NaturaLawn of America, you may visit company headquarters in Frederick, Maryland to learn more about the opportunity and see a franchise in action. If a franchise is awarded, an opening date will be set, and training can begin. 

Find Your Perfect Franchise

Company Overview

About NaturaLawn of America

Industry Maintenance
Related Categories Lawn & Tree Care
Founded 1987
Parent Company NaturaLawn of America
Leadership Philip E. Catron, President
Corporate Address 1 E. Church St.
Frederick, MD 21701
Social Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since 1989 (35 years)
# of employees at HQ 40
Where seeking

This company is offering new franchises throughout the US.

This company is offering new franchises in the following international regions: Canada

# of Units 98 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a NaturaLawn of America franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$9,500 - $29,500
Initial Investment Information Circle
$57,500 - $122,650
Net Worth Requirement Information Circle
$150,000
Cash Requirement Information Circle
$100,000 - $150,000
Veteran Incentives Information Circle
$10,000 off franchise fee
Royalty Fee Information Circle
7%-9%
Ad Royalty Fee Information Circle
1%
Term of Agreement Information Circle
5 years
Is franchise term renewable? Yes
Take Our Free Franchise Quiz!

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing NaturaLawn of America has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 51-90 hours
Classroom Training 24-40 hours
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing

Operations

Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
No
Can this franchise be run part time? Information Circle
No
# of employees required to run 2-6
Are exclusive territories available? Information Circle
Yes
Take our quick quiz to find your ideal franchise

Franchise 500 Ranking History

Compare where NaturaLawn of America landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where NaturaLawn of America ranked on other franchise lists? Find out below.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchises

Are you eager to see what else is out there? Browse franchises that are similar to NaturaLawn of America.

Destination Athlete

description
Equipment, apparel, fundraising, and performance solutions for youth, high school, and college athletic teams

TruBlue Home Service Ally

description
Home repairs and maintenance, and home modifications for seniors

Pool Scouts

description
Pool cleaning and maintenance

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

Franchise

She Cashed in $100K of Her Retirement Savings to Start a Business. Here's What Happened.

Keri Gardner got laid off in her early 50s, she thought, "Why not roll the dice?"

Franchise

These Are the Fastest Growing Franchise Brands Right Now

If you want to buy into a brand with momentum behind it, our data shows that these franchises are outpacing the competition.

Franchise

What to Look For — And Watch Out For — When Selecting Partners to Fuel Your Brand's Success

Working with the right franchisees can make a business; bad choices can sink it. When interviewing possible new franchisees, look for traits including positivity, ambition, a willingness to collaborate and openness to accepting feedback.

Franchise

This Sleep Company Is Combining 2 Key Factors to Transform the $40 Billion Mattress Industry — And It Just Made Another Major Move

Explore how Amerisleep's unique approach to franchising — with low startup costs and no inventory requirements — sets a new standard in the mattress market.

Franchise

The Top Franchise Brands Growing Globally

While our main Fastest-Growing Franchises list focuses on North American growth, more and more brands are looking to grow worldwide. These are the 25 that had the greatest franchise growth outside the U.S. and Canada from July 2022 to July 2023.

Franchise

This Chicken Chain Opens a New Location Every 3.5 Hours — Thanks in Part to an Unusual Menu Strategy

With locations spanning 149 countries, KFC has cemented its status as the fastest-growing retail brand under the Yum! Brands umbrella and a key driver of its overall success.

See more franchise content
Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022