Olive Garden Undergoes 'Brand Renaissance' as Investors' Criticism Intensifies Yesterday, Olive Garden revealed a new logo and revamped restaurants. However, investors still want the chain to be cut off.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

Darden Restaurants, Inc.

After announcing a new menu last week, Olive Garden revealed yesterday that it is launching a new logo and remodeling restaurants. However, investors still do not believe that Olive Garden's parent company, Darden Restaurants, is doing enough to turn the tables at the struggling chain.

Olive Garden's new logo represents a cartoony new take on the old version. The remodeling also attempts to project a fresher, cleaner image, with updated exterior, lobby and bar, and dining room. The chain plans to remodel 75 Olive Gardens in fiscal 2015 and 125 to 150 restaurants in fiscal 2016 to 2017.

"The Olive Garden brand renaissance is underway," said Clarence Otis, Darden's CEO, in a statement.

Related: How Baskin-Robbins Is Trying Not to Disappear

But the promised brand renaissance is not enough to satisfy investors. Barington Capital Group, which owns about 2 percent of Darden, has urged the parent company to split more completely, with Olive Garden and Red Lobster in one company and higher-growth chains such as LongHorn Steakhouse and the Capital Grille in another company. "Darden's deteriorating financial performance and decision to continue to separate Red Lobster without pursuing opportunities to monetize its valuable real estate have caused us to lose all confidence in the ability of Clarence Otis to manage the company," Barington CEO James Mitarotonda said in a statement.

Darden's latest moves have also been challenged by investor Starboard Value LP. Starboard is pushing to have shareholders to vote on a resolution telling Darden to halt plans to shed Red Lobster unless investors get a direct vote on the decision.

Related: Everything Seems to Be Getting Worse for Company Behind Red Lobster, Olive Garden

Otis hasn't budged on the original plan to split from Red Lobster while hanging onto Olive Garden. "As we look forward, we remain confident we are taking the right steps to enhance sustainable value for our shareholders," the Darden CEO said in a statement.

Darden also announced yesterday that it expects U.S. same-restaurant sales for the third quarter to decline 5.4 percent at Olive Garden and 8.8 percent at Red Lobster, with LongHorn Steakhouse increasing 0.3 percent. However, excluding the effects of more severe weather and the Thanksgiving holiday shift into the third quarter, same-restaurant sales would have been down approximately 2.8 percent at Olive Garden and 6.2 percent at Red Lobster, and up approximately 2.9 percent at LongHorn Steakhouse.

Related: Desperate Measures: Olive Garden Revamps Menu as Investors Get Pushy

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

23andMe, Once Worth $6 Billion, Files for Bankruptcy

CEO Anne Wojcicki resigned on Sunday, though she says she'll independently bid for ownership of the company she co-founded.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Franchise

Want a Side Hustle That Scales? These Are the Top Part-Time Franchises of 2025.

You don't need to go all-in on day one. These top-ranked franchises are perfect for part-time entrepreneurs.

Leadership

How Accountability Teams Enhance Leadership Effectiveness

Accountability teams aren't just about hitting short-term goals — they're about sustainable growth and a lifelong dedication to learning

Growing a Business

Build-A-Bear Was Failing. Here's How This CEO Turned It Around — and Achieved Record-Breaking Revenue.

Sharon Price John, the CEO of Build-A-Bear, discusses how she embraced change and transformed the once-struggling mall-based retailer into a thriving multi-dimensional brand.

Business News

10 Motivating Quotes From Boxing Legend George Foreman, Who Was Paid More Than $100 Million to Endorse His Grills

The two-time world champion and entrepreneur was as good with his words as he was with his fists.