
Row House
Indoor rowing classes- 2022 Franchise 500 Rank
-
N/R Not ranked last year
- Initial investment
-
$247K - $483K
- Units as of 2021
-
90 4,400.0% over 3 years
Company Overview
About Row House
- Industry
- Personal-Care Businesses
- Related Categories
- Fitness
- Founded
- 2014
- Parent Company
- Xponenital Fitness LLC
- Leadership
- Anthony Geisler, CEO
More from Row House
OWN A ROW HOUSE
Become a Pioneer in the Boutique Indoor Rowing Space

WHY OWN A ROW HOUSE?
Established in New York City in 2014, Row House was born from the idea that rowing is simply the most efficient, low-impact, high-energy, full-body workout for any fitness level that unites, inspires and drives people to dig a little deeper. With it's widespread & devoted national following, Row House is leading the market.

FIRST MOVER ADVANTAGE
With a proven concept in one of the most competitive markets, Row House has extensive market potential - be the first to bring Row House's unique workout to your local market!

EXTENSIVE SUPPORT
We believe extensive training drives your success - from lease negotiation to build out, recruitment to finance, and sales & marketing to sustainable business, you’ll be supported every step of the way!

EXECUTIVE MODEL
Our franchise model provides a completely scalable business, allowing you to determine your own success. Leverage development costs and national vendor relationships to launch your studio successfully.

INVESTMENT
Enjoy a low-cost entry, a recurring revenue model, truly exceptional EBITDA margins and the confidence in our team that has more than decades of experience in fitness franchising.

LEAD INDOOR ROWING IN YOUR COMMUNITY
Consumers are seeking more sustainable, lower-impact workout options that reduce the risk of injury but still delivers an effective workout.
In an industry traditionally built on competition within a class, Row House is different. We aren’t changing the experience, we’re creating a new one. One that brings everyone together, rowing in the same rhythm, the same flow and with the same energy.

Franchising Overview
- Franchising Since
- 2017 (5 years)
- # of employees at HQ
- 208
- Where seeking
-
This company is seeking new franchisees throughout the US.
This company is seeking new franchisees in the following international regions: Asia, Australia/New Zealand, Middle East, Europe (Eastern), Europe (Western), Central America, Canada, South America, Mexico
- # of Units
- 90 (as of 2021)
Franchisor Information
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Row House franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
- $60,000
- Initial Investment
- $247,116 - $483,316
- Net Worth Requirement
- $500,000
- Cash Requirement
- $100,000
- Royalty Fee
- 7%
- Ad Royalty Fee
- 2%
- Term of Agreement
- 10 years
- Is franchise term renewable?
- Yes
Financing Options
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Row House has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 1 hour
- Classroom Training
- 22 hours
- Additional Training
- Manager training
- Ongoing Support
-
Purchasing Co-opsNewsletterMeetings & ConventionsGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
-
Co-op AdvertisingAd TemplatesNational MediaRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Operations
Additional details about running this franchise.
- Is absentee ownership allowed?
- No
- Can this franchise be run from home/mobile unit?
- No
- Can this franchise be run part time?
- No
- # of employees required to run
- 8
- Are exclusive territories available?
- Yes
Request more information from
Row House

Thank you! You will be hearing from us shortly.
Stock History for Row House
Ticker Symbol for Row House: XPOF
Additional Rankings
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