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- 2022 Franchise 500 Rank
#329 Ranked #177 last year
- Initial investment
$52K - $2M
- Units as of 2021
173 15.3% over 3 years
Here’s what you need to know if you’re interested in opening a SafeSplash/SwimLabs/Swimtastic franchise.
As a certified swimming school provider in the U.S., SafeSplash/SwimLabs/Swimtastic appreciates swimming as an integral life skill and dedicates its resources to helping young learners navigate their swimming journey safely and enjoyably.
Founded in 2005, the company began to offer franchises in 2014. Since then, it has expanded to over 110 locations across the United States. In addition to that, there are more than 40 SafeSplash franchises located internationally. By extending its swimming lessons to incorporate different stages of swimmers, SafeSplash believes it has affirmed its status in the industry and as an ideal franchising option.
Why You May Want to Start a SafeSplash Franchise
SafeSplash takes pride in serving parents and persons looking for first-class professional swimming education that focuses on all skill levels and provides a lifetime of water safety. SafeSplash educates on the joy and skills of swimming by using a technologically advanced swim instruction program.
To run a SafeSplash franchise, you do not need to be an expert swimmer, but you should have a love for children and a desire to help them learn and grow. Prior business management, while an advantage, it's not a necessity. SafeSplash is geared to guide you through all aspects of your franchise journey and wishes to equip you with the skills to confidently run the franchise.
Combined with the innovative multi-model business brand and exceptional SafeSplash team, you may develop a dedicated facility that offers the best experience to clients with growth potential.
What Might Make a SafeSplash Franchise a Good Choice?
SafeSplash has been ranked in Entrepreneur's Franchise 500 multiple times in the past few years. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size, and growth, franchisee support, brand strength, and financial strength and stability.
SafeSplash provides franchisees with a unique franchising model that consists of three investment concepts: dual school, dedication, and hosted facility options. The presence of options offer you an opportunity to select a model that suits your interests and capital.
SafeSplash believes it supports franchisees with an easy onboarding process by offering a SafeSplash certified instructor for management consultations and operational success metrics. The SafeSplash back-office team facilitates the franchise model adoption.
How To Open a SafeSplash Franchise
To be part of the SafeSplash team, a franchisee must be financially ready to pay the initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the SafeSplash franchising team questions.
Once a franchisee is awarded their SafeSplash franchise, the franchishor’s back-office team will contact you and assist in location identification or offer one of its hosted location territories. After the billing, onboarding, site selection, and staffing processes are all done, you will be ready to operate under one of the most trusted swimming brands.
- Franchising Since
- 2014 (8 years)
- # of employees at HQ
- Where seeking
This company is seeking new franchisees in the following US states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming
This company is seeking new franchisees in the following international regions: Mexico
- # of Units
- 173 (as of 2021)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a SafeSplash/SwimLabs/Swimtastic franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
- $35,000 - $60,000
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $51,500 - $1,994,500
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
- $300,000 - $1,500,000
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
- $60,000 - $300,000
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- 10% off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 10 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- SafeSplash/SwimLabs/Swimtastic has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 57 hours
- Classroom Training
- 87 hours
- Additional Training
- Ongoing training available
- Ongoing Support
NewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingAd TemplatesRegional AdvertisingMarketing Planning & SupportSocial MediaSEOWebsite DevelopmentEmail Marketing
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in franchise ownership like SafeSplash/SwimLabs/Swimtastic? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where SafeSplash/SwimLabs/Swimtastic landed on this year’s Franchise 500 Ranking versus previous years.
Curious to know where SafeSplash/SwimLabs/Swimtastic ranked on other franchise lists? Find out below.
Are you eager to see what else is out there? Browse more franchises that are similar to SafeSplash/SwimLabs/Swimtastic.
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