sweetFrog Premium Frozen Yogurt

sweetFrog Premium Frozen Yogurt

Self-serve frozen yogurt
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2021 Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$96K - $478K
Units as of 2020
287 5.9% over 3 years

Company Overview

Shortly after moving to Richmond, Virginia, in 2009, Derek Cha brought the West-Coast frozen yogurt trend to his new home by opening the first Sweet Frog store. In addition to a variety of frozen yogurt flavors and toppings, Sweet Frog locations offer waffle cones and bowls, Belgian waffles, banana splits and parfaits.

About sweetFrog Premium Frozen Yogurt

Industry
Food
Founded
2009
Parent Company
MTY Franchising USA Inc.
Leadership
Eric Lefebvre, CEO
Ticker Symbol
MTY

Franchising Overview

Franchising Since
2012 (9 years)
# of employees at HQ
227
Where seeking

This company is seeking new franchisees throughout the US.

This company is seeking new franchisees worldwide.

# of Units
287 (as of 2020)

Franchisor Information

Corporate Address
9311 E. Via de Ventura
Scottsdale, AZ 85258

Information for Franchisees

Here’s what you need to know if you’re interested in opening a sweetFrog Premium Frozen Yogurt franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$10,000 - $30,000
Initial Investment
$95,600 - $477,500
Net Worth Requirement
$250,000
Cash Requirement
$120,000
Veteran Incentives
20% off franchise fee
Royalty Fee
5%
Ad Royalty Fee
3%
Term of Agreement
10 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
sweetFrog Premium Frozen Yogurt has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
38 hours
Classroom Training
40 hours
Additional Training
As needed
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
Yes
Can this franchise be run from home/mobile unit?
Yes
Can this franchise be run part time?
No
# of employees required to run
2-4
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where sweetFrog Premium Frozen Yogurt landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021