sweetFrog Premium Frozen Yogurt
Self-serve frozen yogurt

sweetFrog Premium Frozen Yogurt
Self-serve frozen yogurt

About
Founded

2009

Franchising Since

2012 (8 Years)

Corporate Address

9311 E. Via de Ventura
Scottsdale, AZ 85258

Leadership

Eric Lefebvre, CEO

Parent Company

MTY Franchising USA Inc.

Ticker Symbol

MTY

Financial Requirements
Initial Investment

$95,600 - $477,500

Net-worth Requirement

$250,000

Liquid Cash Requirement

$120,000

Ongoing Fees
Initial Franchise Fee

$10,000 - $30,000

Ongoing Royalty Fee

5%

Ad Royalty Fee

3%

Financing Options

sweetFrog Premium Frozen Yogurt has relationships with third-party sources which offer financing to cover the following: 
franchise fee, startup costs, equipment, inventory

Veteran Incentives

20% off franchise fee

Support Options
Ongoing Support

Purchasing Co-ops

Newsletter

Meetings/Conventions

Toll-Free Line

Grand Opening

Online Support

Security/Safety Procedures

Field Operations

Proprietary Software

Franchisee Intranet Platform

Marketing Support

Co-op Advertising

Ad Templates

National Media

Regional Advertising

Social media

SEO

Website development

Email marketing

Loyalty program/app

On-The-Job Training:

38 hours

Classroom Training:

40 hours

Additional Training:

As needed

Absentee Ownership Allowed
Number of Employees Required to Run:

2 - 4

Bio
Shortly after moving to Richmond, Virginia, in 2009, Derek Cha brought the West-Coast frozen yogurt trend to his new home by opening the first Sweet Frog store. In addition to a variety of frozen yogurt flavors and toppings, Sweet Frog locations offer waffle cones and bowls, Belgian waffles, banana splits and parfaits.
Cost
Initial Investment: Low - $95,600 High - $477,500
Units

Units (Locations)

Where Seeking Franchisees:

Franchisor is seeking new franchise units worldwide.

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Disclaimer

The Franchise 500 is not intended to endorse, advertise, or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing money in a franchise.
Updated: August 24th, 2020