U.S.A.-Belgium World Cup Game Sparks a Waffle War Restaurant chains Waffle House and Bojangles are encouraging U.S. fans to boycott Belgian waffles to support the USA World Cup team.
By Kate Taylor
Opinions expressed by Entrepreneur contributors are their own.
Cheering for the U.S. to win the World Cup? Waffle House has one message for you: don't eat Belgian waffles.
We don't believe in Belgium waffles
— Waffle House (@WaffleHouse) June 30, 2014The waffle chain is encouraging American World Cup fans to boycott Belgian waffles and instead eat all-American Waffle House offerings. With the Belgium-U.S. game today at 4 p.m. ET, Waffle House seems to think every bit of patriotism counts when it comes to helping the U.S. advance to the next round.
We never have RT @chrisholder1997: Waffle House won't sell Belgium Waffles #USA #IBelieveThatWeWillWin
— Waffle House (@WaffleHouse) June 30, 2014Related: How the World Cup Is Fueling a Social Media Frenzy (Infographic)
Waffle House isn't the only chain advocating for Americans to boycott Belgian waffles. Bojangles', a Southern chicken-and-biscuit franchise, is encouraging customers to "beat Belgium with biscuits."
We've been boycotting waffles since 1977. #BeatBelgiumWithBiscuits #USAvsBEL pic.twitter.com/IpXFXWq4hr
— Bojangles' (@Bojangles1977) June 30, 2014For American chains with Belgian roots, the politics of World Cup patriotism are a little trickier. Wafels & Dinges, a New York City based Belgian food truck, is making the diplomatic decision of supporting both teams with free food: trucks are handing out free Belgian style "wafels" after every Belgium goal and free scoops of ice cream after every USA goal.
Related: 5 Things the World Cup Can Teach Us About Entrepreneurship
