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What Franchisees Need to Know About Digital Marketing (Infographic) Many franchisees report that they aren't receiving the guidance they need to effectively advertise online. Here's why that needs to change.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

In 2015, you need to be marketing your business online. That includes you, dear franchise owner.

Many franchisees and other local dealers and agents find email, social media and online branding more overwhelming than helpful, according to a recent study by local marketing software company Brandmuscle. In an effort to combat the deluge of information, Brandmuscle compiled an infographic with the most important quick and dirty facts about digital marketing.

Related: Why Fatburger Might Become the First Burger Franchise in Cuba

Check out the infographic below to discover the importance of a good Yelp review, why you should make sure your emails are mobile-friendly and how many smartphone owners are addicted to their iPhones.

Digital Marketing (Infographic)

Related: What You Can Learn From a Failed Franchise Investment

Kate Taylor

Staff Writer. Covers franchise-related trends and topics.

Kate Taylor is a staff writer covering franchises for Entrepreneur.com. Related areas of interest include chain restaurants, franchisee profiles and food trends. Get in touch with tips and feedback via email at ktaylor@entrepreneur.com or on Twitter at @Kate_H_Taylor. 

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