Get All Access for $5/mo

What I Have Learned as a Coupon Magazine's First Ever Franchisee Don Grindle left corporate America to become the first person to buy a Money Pages franchise.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

Money Pages

Franchise Players is Entrepreneur's Q&A interview column that puts the spotlight on franchisees. If you're a franchisee with advice and tips to share, email

Don Grindle always wanted to be his own boss. So, when he left corporate America, he decided to take a chance and become the first ever Money Pages franchisee. While Money Pages had an established history as a direct mail advertising publication, the company had never franchised. Here's how Grindle decided to bring Money Pages to Ormond Beach, Fla., as the company's first franchisee.

Franchisee name: Don Grindle, president of WDG Enterprises, LLC

Franchise owned and location: Money Pages in Ormond Beach and Port Orange

How long have you owned a franchise?

Since March of 2013.

Related: Opening an Education Franchise I Believe In

Why franchising?

I worked in corporate America for most of my career and always wanted to be my own boss. I was also looking for something that my son could be an integral part of.

What were you doing before you became a franchise owner?

I was senior vice president of operations of a national sunglass company that employed over 500 people and shipped to many major retailers including Wal-Mart, Target, CVS, Costco, Macy's and several other companies in the U.S.

Why did you choose this particular franchise?

I choose Money Pages because of their proven history in other markets since 2000. I immediately knew it was what I was looking for after my first visit to their corporate office and meeting with their CEO, Alan Worley. I was given the opportunity to spend a day in the office with the graphics department as well as a day in the field with one of their sales reps so I could make sure it was the right fit.

How much would you estimate you spent before you were officially open for business?

Franchise fee - $25,000

Training- $1,200

Office expenses-$1,500

Salaries - $3,300 (Started selling seven weeks before first publication)

Insurance - $600

Misc. - $1,500

Grand opening marketing - $3,000

Escrow fund - $33,000 (required in an escrow account representing two months of publishing expenses for a 24 page magazine. Monthly fees of $16,500 per month are due before magazine goes to publication.)

Total Investment- $67,600

Where did you get most of your advice/do most of your research?

Mostly on the Internet. I used a broker to look at several different franchise opportunities but Money Pages was referred to me by my financial advisor who was aware that the brand was about to start a new franchise program.

Related: Moving Up the Ranks From Mover to Franchisee

What were the most unexpected challenges of opening your franchise?

Opening the first franchise in the history of the company and getting the first issue published. We had to sell at least 16 pages to be able to publish the magazine. We exceeded our expectations and published a 24 page magazine for our inaugural edition.

What advice do you have for individuals who want to own their own franchise?

Try to see if it's possible to actually experience what you will be doing so you can make sure it is the right fit. Expect to work harder than you ever have initially to get the business started. Find a company that will work with you to help you succeed.

What's next for you and your business?

We published our first magazine in June of 2013 so we have been in business for over one and a half years. In October of 2014 we started our second franchise with a goal of two more franchises in the next five years. The company offers incentives for owners giving them the opportunity to expand to help them reach their goals.

Related: Why This Ex-Franchisor Decided to Become a Franchisee

Kate Taylor


Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick


ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Business News

Sony Pictures Entertainment Purchases Struggling, Cult-Favorite Movie Theater Chain

Alamo Drafthouse originally emerged from bankruptcy in June 2021.