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- 2023 Franchise 500 Rank
N/R Not ranked last year
- Initial investment
$254K - $742K
- Units as of 2022
259 39% over 3 years
Here’s what you need to know if you’re interested in opening a Which Wich franchise.
Which Wich was founded in 2003 by restaurant entrepreneur, Jeff Sinelli. Which Wich sells milkshakes, chips, and warm cookies along with its best-known item: sandwiches. The company is loved most for its simple sandwich ordering system, customizable sandwiches, and personalized packaging.
Which Wich started franchising in 2004, and has gained recognition in most parts of the country. This is due in part to the creativity in their services and the wide range of more than 40 sandwiches to choose from. Which Wich allows customers to build their ideal sandwich with different toppings, veggies, meats, and sauces. Unlike some of their competitors, who cut costs with low-grade bread and meats, Which Wich strives to use wickedly delicious and fresh ingredients.
Why You May Want to Open a Which Wich Franchise
The franchisor has single-digit company-owned units and hundreds of franchise units. This can serve as an indicator that the company is mainly franchise-focused. Franchisees are typically a top priority for Which Wich, proving their dedication to the franchise.
Now with a large pool of Which Wich locations, they have expanded globally. The company typically does not require its franchisees to be experts in the retail or restaurant business. Which Wich only requires that you have some experience in running such businesses.
As a franchisee, you are allowed to experiment with new and effective ways to create awareness. Having a better understanding of publicity, advertising, and marketing concepts will improve how the franchisor receives your bid to start a Which Wich franchise.
What Might Make Which Wich a Good Choice?
To buy into the Which Wich franchise, you should be financially reading for an initial investment made up of a franchise fee and other startup costs. In addition, you should be prepared for ongoing fees, including royalty fees, advertising fees, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
Although Which Wich does not usually offer direct financing to its franchisees, they have close working relationships with third party financing firms. These firms might provide financing to cover startup costs, payroll, equipment, inventory, and even the franchise fee if you qualify.
How Do You Start a Which Wich Franchise?
Buying into the Which Wich franchise involves a few simple steps. Kickstart the process by filling out the contact form. After receiving your contact form, one of their franchise development representatives may get in touch with you.
The representative may determine if you are ready to start the process of opening a Which Wich franchise. If you are ready, they may schedule a time to thoroughly discuss the franchise opportunity as you get to know each other better. After this, you may receive a secure link to a detailed application and an outline of the required documentation.
Once the application process is complete, you will join the team in their Dallas, Texas headquarters to train for a few weeks. After this, the franchise may be awarded to you. Then, you will be permitted to begin operations as a registered Which Wich franchisee.
About Which Wich
- Franchising Since
- 2004 (19 years)
- # of employees at HQ
- Where seeking
This company is offering new franchisees throughout the US.
This company is offering new franchisees worldwide.
- # of Units
- 259 (as of 2022)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Which Wich franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $253,500 - $742,250
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- $10,000 off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 10 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
- Third Party Financing
- Which Wich has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 50 hours
- Classroom Training
- 30 hours
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Ad TemplatesNational MediaRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in ownership opportunities like Which Wich? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where Which Wich landed on this year’s Franchise 500 Ranking versus previous years.
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