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100 Brilliant Companies 2011 Entrepreneur's annual look at the brightest ideas, the hottest industries and the most insightful innovators

"Good ideas are common," the aptly named British humorist Ashleigh Brilliant once said. "What's uncommon are people who'll work hard enough to bring them about."

Thank goodness, then, for the entrepreneurs on our annual list of 100 Brilliant Companies, who have coupled genius and execution to fantastic -- and, in many cases, fantastically lucrative -- ends. We picked 10 areas, some that have been booming for years (mobile tech, seniors) and some that are just now hitting their stride (social shopping, startup-to-startup), and spotlighted some of the most innovative and inspiring companies in each. The brilliance runs the gamut, from a deal site aggregator recognizing a void in a crowded sector to a service that simplifies the notoriously difficult process of creating an app.

Here's hoping that reading about all this brilliance will spark some in you

Connected

How ShareSquare Is Leading the QR-Code Marketing Pack

This Los Angeles-based company helps fans connect with bands and brands using quick-response codes. Plus, a look at other game-changers in the social-media space.

How ShareSquare Is Leading the QR-Code Marketing Pack


Travel

How Hipmunk Gained Traction As the Go-To Flight-Search Site

The San Francisco-based service puts a more streamlined spin on the age-old agony of booking passage.

How Hipmunk Gained Traction As the Go-To Flight-Search Site


Media

How Zite's iPad Magazine Is Bringing Browsing Back

A hit from the start, this Vancouver, B.C.-based company delivers an (increasingly) personal reading experience for tablet-toters.

How Zite's iPad Magazine Is Bringing Browsing Back


Beverages

How Yellow+Blue Is Making a Difference in the Wine Business

The Chester, Penn.-based wine company's early success shatters long-held industry standards.

How Yellow+Blue Is Making a Difference in the Wine Business


Health

How H.U.M.A.N. Is Breaking Through As the Next-Generation Snack Machine

This vending company reinvents the business by stocking health and information.

How H.U.M.A.N. Is Breaking Through As the Next-Generation Snack Machine


Seniors

How Rest Assured Is Filling a Niche in the Senior-Care Market

This Lafayette, Ind.-based company lets seniors and their families know that someone has their backs.

How Rest Assured Is Filling a Niche in the Senior-Care Market


Value

How Yipit Is Upending the Daily Discount Model

This new service scans the web to aggregate offers.

How Yipit Is Upending the Daily Discount Model


Mobile

How Mobile Roadie Became a Leader in Do-It-Yourself Apps

This self-service app creator aims to make it cheap and easy to go mobile.

How Mobile Roadie Became a Leader in Do-It-Yourself Apps


Startup-to-startup

How Betterworks Is Helping Startups Perk Up Their Perks

This Santa Monica, Calif.-based service boosts benefits for strapped startups.

How Betterworks Is Helping Startups Perk Up Their Perks


Social Shopping

How Polyvore Became a Trend-Setter in Social Shopping

Polyvore tells your network what to wear. And you thought engineers had no fashion sense.

How Polyvore Became a Trend-Setter in Social Shopping


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Side Hustle

She Quit Her Job at Trader Joe's After Starting a Side Hustle With $800 — Then She and Her Brother Grew the Business to $20 Million

Jaime Holm and Matt Hannula teamed up to build a business in an industry that "didn't exist" yet.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Resumes & Interviewing

Land More Gigs with This AI-Powered Job App Assistant for Just $55

Apply faster, smarter, and more effectively—no subscription required.

Health & Wellness

The Supplement Business Has a Trust Problem. This Tech Startup Wants to Fix That.

SuppCo's wellness app scores products, tracks routines, and pushes the industry toward much-needed transparency.

Business News

Microsoft Is Laying Off Over 6,000 Employees, About 3% of Its Workforce. Here's Why.

The company said the cuts will affect all divisions and locations, with a focus on managers.