4 Steps to Growing Your Business Now Did your growth stall in 2019? Here's how you can engineer a bigger, better year for your business.
By Adam Bornstein •
This story appears in the January 2020 issue of Entrepreneur. Subscribe »
Q: My business stalled out in 2019. What can I do to give myself the highest likelihood of growth in 2020? -- Aden, Minneapolis
The challenge of growing a business is surprisingly similar to the difficulties of losing weight. It's something I realized after growing my first business, a fitness consultancy called Born Fitness. Each year, people set resolutions (goals, KPIs), start off strong (lots of early-year focus), get frustrated (friction from the process), plateau (return to old habits), and watch apathy set in (panic and lack of focus if goals are not met).
Instead of searching for a magic bullet, a systematic process makes it easier to identify breaks in the system, create pathways for progress, and take aggressive bets that could lead to big successes. It works with your health, and it works with your business.
