7 Steps to the Perfect Marketing Plan
Think about who you are, who needs what you do and how to get their attention.
By John Jantsch •
Opinions expressed by Entrepreneur contributors are their own.
One of the most powerful strategic planning tools your business can possess is a marketing plan. I'm not referring to an academic exercise found in college marketing textbooks. Your marketing plan should be a simple (in some cases, one-page) document that specifically answers who you are, what you do, who needs what you do and how you plan to attract their attention. It's a combination of the planning process and the completed action plan.
Follow these seven simple steps to build the perfect marketing plan:
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