Get All Access for $5/mo

Boost Your Company's Image With Video It's easier than ever to create and share, so get rolling.

By Ramon Ray

Opinions expressed by Entrepreneur contributors are their own.

Because video production and hosting are easier than ever, more business owners are creating their own videos as marketing tools.

Hosting on YouTube, Blip.tv or other video hosting sites makes video sharing easy, and cameras like the Flip that easily transfer video to computers make the entire video production process easier.

Creating basic videos with captions, backgrounds or other professional enhancements is not necessarily a must, but if you want to be taken seriously by your customers (or prospects), it's important that your video looks as good as possible.

Your video doesn't have to be professionally produced, but in the same way that you wouldn't create your own business cards from index cards, you should consider improving the overall quality of your videos.

To do this, you could use the free video editing programs that are built into most operating systems. But if you want to take video editing to an entirely different level, you might want to consider a video editing tool that lets you select a background, making your video look much better.

Video Presenter, for example comes with a "green screen" that you lets you customize the background you want for your video, very similar to your local weather forecaster. You can add whatever background you want.

At the much higher--and more complicated--end, Adobe Premiere lets you do a full range of professional video editing. The product is more expensive ($800) and complicated for the average computer user, but in the hands of someone who takes the time to learn it, it's one of the best video editing programs on the market.

Ramon Ray is Entrepreneur.com's " Tech Basics" columnist and editor of Smallbiztechnology.com. He's the author of Technology Solutions for Growing Businesses and serves on the board of directors and the technologycommittee for the Manhattan Chamber of Commerce.

Ramon Ray is editor of SmallBizTechnology.com and author of Technology Solutions for Growing Businesses.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Thought Leaders

10 Simple, Productive Activities You Can Do When You Aren't Motivated to Work

Quick note: This article is birthed out of the urge to do something productive when I am not in a working mood. It can also inspire you on simple yet productive things to do when you're not motivated to work.

Side Hustle

Top Secrets to Starting a 6-Figure Etsy Side Hustle That Earns Passive Income, According to 3 People Who Did It

Etsy remains a popular ecommerce platfrom for sellers — and can be incredibly lucrative for those who know how to use it.

Business News

Amazon Is Thinking About Charging Extra for AI Alexa

"Hey Alexa, how much are you going to cost?"

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Leadership

3 Steps to Overcoming Organizational Fear of Change

It's a leader's job to ensure everyone in the company can own their expertise without fear — even when left to their own devices.

Business News

SoftBank CEO Says AI 10x Smarter Than Humans Could Be Here in a Matter of Years

SoftBank CEO Masayoshi Son spoke to shareholders during the company's general meeting on Friday.