Brought To You By ... Getting hip to sponsorship
By Gwen Moran Edited by Frances Dodds
Opinions expressed by Entrepreneur contributors are their own.
Once upon a time, the word "sponsorship" meant sportsor entertainment ventures with Olympic-sized price tags. Today,sponsorships can be an innovative and cost-effective way to alignyour business with an event, group or cause that appeals to yourtarget audience. Offering one-on-one exposure, publicity, on-sitesampling and other promotional opportunities, event sponsorship isa power-packed medium filled with marketing possibilities.
Because events often attract attendees with very specificprofiles or interests, savvy marketers can reach key audiences withlaser-like precision. According to Todd Jameson, executive vicepresident of Indianapolis-based HSI Show Productions, a producer oftrade and consumer shows, sponsorship marketing can be the ultimatewin-win situation. "What other medium does all the outreachfor you so you can spend time meeting your prospectsface-to-face?" Jameson asks.
Sponsorships are an important part of your marketing mix, sohere are some steps to take to protect your investment:
The rest of this article is locked.
Join Entrepreneur+ today for access.
Already have an account? Sign In