Sign of the Times Are you missing out on this simple, inexpensive marketing tool?

How many e-mail messages do you send every day: 10, 50 or more?Seize the opportunity to promote your business to a highly targetedaudience without spending a dime. Few words are more powerful thanthose in your e-mail signature line.

Marketers whose e-mail messages only contain their names andcontact information are missing out. E-mail recipients have alreadyopted for communication from you. Plus, they're key members ofyour unofficial marketing network: prospects, clients, employees,press contacts and colleagues. Your signature line is the perfectlyunobtrusive space for a customized promotional pitch. Try thesetactics to turn your "sign-offs" into sales:

• Highlight what your company offers.