Egg Industry Taps Kevin Bacon as New Spokesperson
It's the perfect breakfast combination: Eggs and Bacon. Kevin Bacon, that is.
Incredible Egg
The American Egg Board launched a print and online ad campaign starring actor Kevin Bacon. While 'Got Milk' ads are well-known for their celebrity stars, this is the first time that the egg industry has used a Hollywood star in a marketing push, reports The New York Times.
Related: Why Shake Shack's Danny Meyer Says the iPhone Helped End the Fast-Food Era
After being shunned as a high-cholesterol food for decades, the egg appears to be making a comeback. Last year, the average American consumed 259.8 a year, up from 249.3 in 2010, according to the Department of Agriculture, the Times reports. Part of that uptick is a result of consumers shifting away from carbs and embracing high-protein options.
Check out the first "web film," featuring Bacon, eggs and awkward sexual tension below.
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'
