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Five Great--and Necessary--Marketing Makeovers From logos to retail locations, these businesses upped their image from so-so to stunning.

By Gwen Moran

Opinions expressed by Entrepreneur contributors are their own.

We scoured the country for brands that underwent extreme makeovers and found five that looked great to us. Then we put them to the experts for the test. Here's what they said about the "afters"--and what you need to keep in mind when planning your own great makeover.

The Experts
Lynette Xanders: founder, Wild Alchemy, a Portland, Oregon, branding and research firm

Karen Post: the Branding Diva, a Tampa, Florida, branding consultant and author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds

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