Five Great--and Necessary--Marketing Makeovers

From logos to retail locations, these businesses upped their image from so-so to stunning.

By Gwen Moran • Jan 21, 2009

Opinions expressed by Entrepreneur contributors are their own.

We scoured the country for brands that underwent extreme makeovers and found five that looked great to us. Then we put them to the experts for the test. Here's what they said about the "afters"--and what you need to keep in mind when planning your own great makeover.

The Experts
Lynette Xanders: founder, Wild Alchemy, a Portland, Oregon, branding and research firm

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