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Free Webinar: 7 Deadly Mistakes Beginners Make with Facebook Ads Advertising on Facebook has the potential to revolutionize your sales program but there are a lot of ways to get it wrong.

By Perry Marshall

Opinions expressed by Entrepreneur contributors are their own.

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Millions of businesses still think Facebook exists to give them free traffic. That's why they stick blue F's all over the place and print "Like Us On Facebook" on menus and brochures, and add it to their websites.

Reality Check: Facebook does not exist to give you or anybody else free traffic. But as long as your competitors think that they do, that's good for you.

Here's why: Facebook advertising allows you to

  • target new customers for less cost than Google, radio, newspaper or Groupon ads
  • sell directly to your competitors' fans
  • get new customers who are not searching on Google—even if you're a local business
  • gain the attention of highly probable buyers with specials, offers, and events.

If you're not using this advertising tool, now is the time to learn how. I've teamed up with Facebook and internet marketing expert Keith Krance to teach you how to reach your target audience with less ad spend in our FREE WEBINAR, "7 Deadly Mistakes Beginners Make with Facebook Ads", on May 9 at 12pm Eastern / 9am Pacific. Sign up here.

Keith and I will cover:

  • How to save yourself from wasting your hard-earned dollars on outdated Facebook tactics
  • How to start generating quality leads & prospects without a website or a landing page
  • How to tap into Facebook's Brand New targeting features to find motivated buyers
  • Why keeping it simple is more profitable
  • Facebook's recent algorithm changes
  • The hottest trend on Facebook right now … and how to stay in front of it and ahead of your competition

Register for the free webinar here.

Perry Marshall

Author, Sales and Traffic Expert, CEO and Founder of Perry S. Marshall & Associates

Perry Marshall is the president of Perry S. Marshall & Associates, a Chicago-based company that consults both online and brick-and-mortar companies on generating sales leads, web traffic and maximizing advertising results. He has written seven books including his most recent, 80/20 Sales and Marketing (Entrepreneur Press, 2013), Ultimate Guide to Facebook Advertising (Enterpreneur Press, 2014), Ultimate Guide to Google AdWords (Entrepreneur Press, 2014), and Ultimate Guide to Local Business Marketing (Entrepreneur Press, 2016). He blogs at perrymarshall.com.

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