Get All Access for $5/mo

Free Webinar: Get Your Business Into Recovery Mode Now Join author Mark W. Johnson as he explores adjacent businesses and capabilities needed to meet the new normal of your business when we get to the other side.

By Entrepreneur Insider

Opinions expressed by Entrepreneur contributors are their own.

Natalie_magic | Getty Images

The business environment that you land in when the pandemic comes to an end may be very different from what it was before the crisis began. Of course nobody has a crystal ball, but while you can't predict what's coming with perfect certainty, you can develop much more clarity than you might expect about how you can better serve your customers in that different environment, create a strategy to do so, and set it into motion. Getting from here to there is likely to be a rough journey, involving a lot of painful mistakes and some inevitable course corrections. But if you manage from the present forward while leading from the future back you can emerge from the crisis with a company that is stronger and more resilient than it was before.

During this session, Mark W. Johnson, author of Lead From The Future will explore how to:

  • Make time for visionary thinking, even during a crisis
  • Set a new time horizon; six, twelve, or eighteen months out to discuss how this crisis might affect your organization
  • Walk each vision back to the present, by deciding on a set of long-term, mid-term, and immediate steps that your organization can begin to implement today
  • Rally your team around your vision by developing an inspiring, purposeful and hopeful narrative
  • Decide what your core business will look like by answering: What will we keep doing? What should we stop doing? What should we start doing?
  • Explore adjacent businesses and capabilities needed to meet the new normal of your business when we get to the other side
  • Form two teams; a transformational leadership group and an innovation team to help move the plan along and develop the needed initiatives

Watch Now

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Devices

Maintain Professional Boundaries with a Second Phone Number for $25

Keep your business and personal communications separate with Hushed—and save an extra $5 for a limited time.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Business News

How Nvidia CEO Jensen Huang Transformed a Graphics Card Company Into an AI Giant: 'One of the Most Remarkable Business Pivots in History'

Here's how Nvidia pivoted its business to explore an emerging technology a decade in advance.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Want to Start a Business? Skip the MBA, Says Bestselling Author

Entrepreneur Josh Kaufman says that the average person with an idea can go from working a job to earning $10,000 a month running their own business — no MBA required.